Digital marketing strategy - Smart Insights https://www.smartinsights.com/archive/digital-marketing-strategy/ Digital Marketing > The Marketing Strategy Blog Mon, 06 Nov 2023 15:19:25 +0000 en-US hourly 1 Setting goals for your digital marketing https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/#comments Tue, 31 Oct 2023 15:00:59 +0000 http://www.smartinsights.com/?p=3721 Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/feed/ 10 Why are more marketing agencies and consultants using specialist digital marketing white labelling? https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/#respond Fri, 27 Oct 2023 15:45:00 +0000 http://www.smartinsights.com/?p=86597 Using re-brandable digital marketing tools and templates can help small marketing agencies and consultants compete with the bigger players - here's how The concept behind white labeling/private labeling in business is simple. It's a business arrangement in which one company …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/feed/ 0 Healthcare marketing strategy trends for 2024 https://www.smartinsights.com/digital-marketing-strategy/healthcare-marketing-strategy-trends/ Tue, 24 Oct 2023 14:05:22 +0000 https://www.smartinsights.com/?p=160435 Are you benefiting from the latest sector innovations in your healthcare business' marketing strategy? We are now in a period of significant change for healthcare marketeers, as digital developments continue to increase the importance of both digital communications and value …..

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]]> Web design trends 2024 https://www.smartinsights.com/user-experience/website-design/web-design-trends-2024/ Mon, 23 Oct 2023 09:37:17 +0000 https://www.smartinsights.com/?p=167216 Your website reflects your organization No one wants their website to look tired and out of date. Being aware of the latest website design trends means you can ensure your website keeps impressing visitors. It’s not about chasing the latest …..

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]]> Anticipating 5 top social media trends for 2024 https://www.smartinsights.com/digital-marketing-strategy/social-media-trends-for-2024/ Thu, 12 Oct 2023 08:00:53 +0000 https://www.smartinsights.com/?p=167089 Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing today's social media trends, you'll open a direct line of communication with your everyday audiences, channeling both …..

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]]> Trends in using AI for marketing: 2023-2024 https://www.smartinsights.com/digital-marketing-strategy/trends-in-using-ai-for-marketing-2023-2024/ Fri, 29 Sep 2023 06:46:44 +0000 https://www.smartinsights.com/?p=167074 What AI-based tools and digital marketing techniques should businesses from small to large be considering? I’ve been fortunate to be involved in digital marketing for over 25 years now. The opportunities presented by AI recently are the most exciting developments …..

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]]> The latest 2024 Digital Marketing Trends and Innovations https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/digital-marketing-trends-2024/ Wed, 20 Sep 2023 11:13:03 +0000 https://www.smartinsights.com/?p=166715 Actionable steps to prepare for the future of marketing Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. Take the recent rapid adoption and interest in Instagram …..

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]]> A framework for creating an effective retail strategy in 2024 https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/#respond Fri, 15 Sep 2023 15:00:00 +0000 https://www.smartinsights.com/?p=150317 A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/feed/ 0 How many businesses are using ChatGPT and AI for Marketing? https://www.smartinsights.com/digital-marketing-strategy/how-many-businesses-are-using-chatgpt-and-ai-for-marketing/ Thu, 14 Sep 2023 11:25:16 +0000 https://www.smartinsights.com/?p=167006 Benchmark your use of AI with other businesses Despite the recent hype around ChatGPT, the opportunities for using AI in marketing are far from new. We have been advising on using AI for marketing since at least 2017 when we …..

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]]> Developing a strong digital brand identity based on research https://www.smartinsights.com/digital-marketing-strategy/developing-a-strong-digital-brand-identity-based-on-research/ Thu, 31 Aug 2023 14:00:18 +0000 https://www.smartinsights.com/?p=161219 How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand …..

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