Content marketing management - Smart Insights https://www.smartinsights.com/archive/content-management/ Digital Marketing > The Marketing Strategy Blog Wed, 08 Nov 2023 11:09:45 +0000 en-US hourly 1 The Content Distribution Matrix [#infographic] https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/#comments Wed, 08 Nov 2023 11:15:06 +0000 http://www.smartinsights.com/?p=42640 Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen, or even better, used our Content Marketing Matrix developed with First10. It …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/feed/ 1 The Content Marketing Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/#comments Fri, 03 Nov 2023 15:15:54 +0000 http://www.smartinsights.com/?p=13758 A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/feed/ 53 The 9 most important content marketing skills and tools you need to focus on in 2022 https://www.smartinsights.com/content-management/content-marketing-strategy/the-9-most-important-content-marketing-skills-you-need-to-focus-on/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-9-most-important-content-marketing-skills-you-need-to-focus-on/#respond Tue, 03 May 2022 14:00:00 +0000 https://www.smartinsights.com/?p=150338 Today, content marketing is one of the most effective forms of marketing. Find out how digital and content marketing managers can boost their content strategies in 2022 Businesses are using content marketing as a strategy to reach and convert prospects. …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-9-most-important-content-marketing-skills-you-need-to-focus-on/feed/ 0 The Content Optimization Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/ https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/#respond Thu, 24 Mar 2022 11:00:41 +0000 https://www.smartinsights.com/?p=110257 Audit your content and SEO with our content strategy tool to get more from your content marketing One of the biggest appeals of digital marketing is that it's data-driven - we can readily review the effectiveness of our activities and …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/feed/ 0 4 types of evergreen content that you need to start creating for your business https://www.smartinsights.com/content-management/evergreen-content-you-need-create/ https://www.smartinsights.com/content-management/evergreen-content-you-need-create/#respond Tue, 21 Dec 2021 10:45:00 +0000 https://www.smartinsights.com/?p=136424 With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..

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]]> https://www.smartinsights.com/content-management/evergreen-content-you-need-create/feed/ 0 Applying the inverted triangle principle to content marketing https://www.smartinsights.com/content-management/applying-the-inverted-triangle-principle-to-content-marketing/ https://www.smartinsights.com/content-management/applying-the-inverted-triangle-principle-to-content-marketing/#respond Wed, 08 Sep 2021 14:00:00 +0000 https://www.smartinsights.com/?p=136429 Stand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, start with the end in mind. Brands embracing a content marketing strategy should study one of journalism’s key models: the inverted pyramid. …..

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]]> https://www.smartinsights.com/content-management/applying-the-inverted-triangle-principle-to-content-marketing/feed/ 0 Repurposing content: A short guide to strategic content marketing management https://www.smartinsights.com/content-management/content-marketing-planning/how-to-repurpose-your-content-a-short-guide/ https://www.smartinsights.com/content-management/content-marketing-planning/how-to-repurpose-your-content-a-short-guide/#respond Thu, 02 Sep 2021 14:00:13 +0000 https://www.smartinsights.com/?p=127078 Repurposing content is an easy, often time-saving practice, that brings a plethora of benefits Are you making the most of your content? Repurposing content – i.e. finding new ways to re-use your content – is an easy, often time-saving practice that …..

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]]> https://www.smartinsights.com/content-management/content-marketing-planning/how-to-repurpose-your-content-a-short-guide/feed/ 0 How to measure the ROI of your content marketing https://www.smartinsights.com/content-management/measure-content-marketing-roi/ https://www.smartinsights.com/content-management/measure-content-marketing-roi/#respond Wed, 18 Aug 2021 14:00:00 +0000 https://www.smartinsights.com/?p=136432 You need better content marketing metrics - ones that your executive team really care about, calculate your return on investment (ROI) to demonstrate the value of content marketing Data-driven digital marketing today relies on a lot more than just individual, …..

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]]> https://www.smartinsights.com/content-management/measure-content-marketing-roi/feed/ 0 ABC planning for content marketing prioritization https://www.smartinsights.com/content-management/content-marketing-planning/abc-content-marketing/ https://www.smartinsights.com/content-management/content-marketing-planning/abc-content-marketing/#respond Wed, 14 Jul 2021 15:00:00 +0000 http://www.smartinsights.com/?p=41802 A simple process for weighting your content prioritization The rise of always-on content marketing has led to a content tsunami, making cut-through more difficult, so teams need tools and approaches to balance their content priorities. In this post, I'll share …..

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]]> https://www.smartinsights.com/content-management/content-marketing-planning/abc-content-marketing/feed/ 0 Content marketing plan: 4 simple steps to success https://www.smartinsights.com/content-management/content-marketing-planning/4-steps-creating-content-marketing-plan/ https://www.smartinsights.com/content-management/content-marketing-planning/4-steps-creating-content-marketing-plan/#respond Thu, 08 Jul 2021 14:00:17 +0000 http://www.smartinsights.com/?p=42527 Learn the 4 steps to creating a content marketing plan, with our content planning template and the RACE Framework To help you develop a content marketing plan or review existing methods, I thought it could be helpful to share some …..

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