Comments on: Integrating Omnichannel Retail https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/integrating-omninchannel-retail/ Digital Marketing > The Marketing Strategy Blog Fri, 14 Aug 2015 05:21:32 +0000 hourly 1 By: Retailreco https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/integrating-omninchannel-retail/#comment-43243 Fri, 14 Aug 2015 05:21:32 +0000 http://www.smartinsights.com/?p=43117#comment-43243 “Some of the most prominent trends in the market in this regard include a host of loyalty schemes, promotional offers and high rate of discounts. Additionally, tweaking business models and turning into mainstream online retailers, opening up of ‘Brick and Mortar’ stores to tap the ‘offline’ customer base, opting for a ‘market place’ approach, consolidation and self owned brands are some other major trends observed so far in the market.”

]]> By: David Sealey https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/integrating-omninchannel-retail/#comment-32482 Wed, 14 Jan 2015 18:21:00 +0000 http://www.smartinsights.com/?p=43117#comment-32482 Hi Jill

Three really good examples. Thanks for putting them together.

If I could suggest another starting point, it’s return on investment modelling.

Some omnichannel ideas will be expensive to implement and seem to provide a novelty value more than true business value. For instance could the “smart hanger” showing Facebook likes have been as successful with a sticker or printer POS item added each day with the current number of likes? Not as flash but much cheaper and faster to execute.

Don’t get me wrong, I love the experimentation, creativity and blending of store and online, but I think some retailers will struggle to justify the investment.

David

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