Findability - Smart Insights https://www.smartinsights.com/archive/user-experience/findability/ Digital Marketing > The Marketing Strategy Blog Fri, 04 Apr 2014 10:47:01 +0000 en-US hourly 1 7 examples of engaging 404 error pages https://www.smartinsights.com/user-experience/findability/engage-with-404-error-pages/ https://www.smartinsights.com/user-experience/findability/engage-with-404-error-pages/#comments Fri, 04 Apr 2014 10:40:00 +0000 http://www.smartinsights.com/?p=35900 Creative approaches to say sorry more positively Having worked on a number of web projects over the years, I still receive great examples of 404 page designs sent to me by my former team members. Why? A well designed 404 page …..

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]]> https://www.smartinsights.com/user-experience/findability/engage-with-404-error-pages/feed/ 3 Analysing customer journeys to improve the online customer experience https://www.smartinsights.com/user-experience/findability/online-customer-journeys/ https://www.smartinsights.com/user-experience/findability/online-customer-journeys/#comments Wed, 19 Jun 2013 07:50:00 +0000 http://www.smartinsights.com/?p=26781 Using customer surveys and feedback data as part of a methodology for improving customer journeys If you want to improve your customer’s experience, listen to what your customers are saying. Like any cliché, it is easier said than done... Over-simplification …..

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]]> https://www.smartinsights.com/user-experience/findability/online-customer-journeys/feed/ 3 User Experience is key to conversion [Infographic] https://www.smartinsights.com/digital-marketing-strategy/user-experience-is-key-to-conversion-infographic/ https://www.smartinsights.com/digital-marketing-strategy/user-experience-is-key-to-conversion-infographic/#comments Tue, 21 May 2013 09:00:00 +0000 http://www.smartinsights.com/?p=25350 If User Experience (UX) is a no brainer then why isn't it higher on the agenda? There are many tools and resources available to help us ensure that the user experience is improved; whether its enhanced through  user testing, eyetracking research …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/user-experience-is-key-to-conversion-infographic/feed/ 5 Findability in web design and marketing https://www.smartinsights.com/user-experience/information-architecture-user-experience-persuasion-marketing/findability-in-web-design-and-marketing/ https://www.smartinsights.com/user-experience/information-architecture-user-experience-persuasion-marketing/findability-in-web-design-and-marketing/#respond Sun, 03 Jun 2007 06:34:05 +0000 http://www.davechaffey.com/blog/web-analytics/findability-in-web-design-and-marketing/ In this E-marketing Essentials interview, I ask web design and usability specialist Paul Rouke for the low-down on findability, which is increasingly applied as a discipline within usability projects, partly prompted by Peter Morville’s book “Ambient Findability”. We define Findability, look at Findability methodologies, some of the biggest mistakes to avoid and as include some practical tips...

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