Persuasion marketing principles - Smart Insights https://www.smartinsights.com/archive/persuasion-marketing/persuasion-marketing-principles/ Digital Marketing > The Marketing Strategy Blog Tue, 11 Sep 2018 10:48:27 +0000 en-US hourly 1 The Paradox of Choice https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/paradox-of-choice/ https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/paradox-of-choice/#comments Thu, 23 Apr 2015 11:30:00 +0000 http://www.smartinsights.com/?p=48038 Choice is a good thing, right? Let us take you back to the grand old days of grocery shopping, when butter came weighed out in a scoop, the grocer knew your children’s names and your favourite cut of beef, and …..

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]]> https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/paradox-of-choice/feed/ 1 Applying the Psychology of Persuasion to optimise your digital marketing [Infographic] https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/pyschology-persuasion-digital-marketing/ https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/pyschology-persuasion-digital-marketing/#respond Mon, 20 Apr 2015 09:00:00 +0000 http://www.smartinsights.com/?p=47598 A summary of 7 principles of persuasion There is increasing interest in applying the principles of Psychology to Digital Marketing. According to Kath Pay of Cloud.IQ, the benefits of incorporating consumer psychology into your marketing are two- fold: "First, applying the …..

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]]> https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/pyschology-persuasion-digital-marketing/feed/ 0 Using confirmation bias to increase conversion https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/confirmation-bias-customer-loyalty/ https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/confirmation-bias-customer-loyalty/#comments Wed, 08 Apr 2015 10:10:00 +0000 http://www.smartinsights.com/?p=46268 Examples showing why customer loyalty may be a self-fulfilling prophecy We’re funny creatures, us apes. Take decision-making, for instance. Before we make a decision, such as buying an expensive item, we’re often beset by doubt and uncertainty. We might check …..

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]]> https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/confirmation-bias-customer-loyalty/feed/ 1 How to use Social Proof to boost conversions and leads https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/socialproofinmarketing/ https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/socialproofinmarketing/#respond Mon, 15 Dec 2014 11:50:00 +0000 http://www.smartinsights.com/?p=43142 Examples showing the value of social proof in boosting email subscriptions If you’ve ever watched sitcoms, you probably have a good idea what 'canned laughter' is - it’s a track of 'people laughing played in the background' every time there is …..

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]]> https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/socialproofinmarketing/feed/ 0 How to use colour wisely to improve your button CTRs https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/button-ctr-colour/ https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/button-ctr-colour/#respond Wed, 03 Dec 2014 12:32:00 +0000 http://www.smartinsights.com/?p=41689  Best practice principles and examples showing how testing colour can boost conversion In my previous post exploring research and examples showing the principles of Colour Psychology, I illustrated how colour choices can impact user engagement and conversion. There is so much to …..

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]]> https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/button-ctr-colour/feed/ 0 Golden Opportunities: Using colour choices to turn clicks into conversions https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/colour-psychology-persuasion/ https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/colour-psychology-persuasion/#comments Wed, 12 Nov 2014 10:30:00 +0000 http://www.smartinsights.com/?p=41576 Research and examples showing how the principles of Colour Psychology apply to Persuasion Marketing Just about everyone has a favourite colour, (and a few not-so-favourite ones), and as such, most of us realize that colour has an unusual ability to influence …..

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]]> https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/colour-psychology-persuasion/feed/ 2 Humanising your ecommerce brand https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/humanise-ecommerce-brand/ https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/humanise-ecommerce-brand/#respond Tue, 04 Nov 2014 14:00:00 +0000 http://www.smartinsights.com/?p=41349 Why developing an emotional connection through personal branding is essential for ecommerce On a daily basis, the average consumer will see as many as 5,000 ads. The sheer volume of ads is a large reason why many consumers view companies with …..

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]]> https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/humanise-ecommerce-brand/feed/ 0 The Science of Storytellling [Infographic] https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/science-storytellling-infographic/ https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/science-storytellling-infographic/#respond Fri, 11 Jul 2014 11:30:00 +0000 http://www.smartinsights.com/?p=37888 Connecting content on a deeper psychological level The many different types of content marketing give great opportunities for brands to develop storytelling in new ways. Previously, Dan Bosomworth explained brand storytelling techniques in-depth. In this infographic we gain insights on how people will respond to …..

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]]> https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/science-storytellling-infographic/feed/ 0 The psychology of online pricing https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/online-price-displays-reduce-sales/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/online-price-displays-reduce-sales/#comments Tue, 15 Apr 2014 10:40:04 +0000 http://www.smartinsights.com/?p=36113 How price, type size, position on page and the colour of prices can all impact on whether people click the buy now button The ultimate goal of marketing, of course, is to get people to buy. That means, that in …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/online-price-displays-reduce-sales/feed/ 7 How to use emotion and logic in your marketing messages https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/use-emotion-logic-marketing-messages/ https://www.smartinsights.com/persuasion-marketing/persuasion-marketing-principles/use-emotion-logic-marketing-messages/#comments Tue, 25 Mar 2014 08:00:09 +0000 http://www.smartinsights.com/?p=35505 Learn to love The Logic Sandwich To successfully take people through a whole buying decision, you need to find the right balance between satisfying their emotional and logical needs. The human brain has two halves: the left side of the …..

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