Planning product launch campaigns | Smart Insights https://www.smartinsights.com/tag/planning-product-launch-campaigns/ Digital Marketing > The Marketing Strategy Blog Fri, 10 Nov 2023 11:07:40 +0000 en-US hourly 1 3 product launch marketing plan examples https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/#respond Mon, 06 Nov 2023 15:30:29 +0000 http://www.smartinsights.com/?p=98746 Mastering the art of the product launch: 3 product launch examples plus our recommended process and templates for a successful product launch You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/feed/ 0 3 step go-to-market strategy for software and SaaS companies https://www.smartinsights.com/digital-marketing-strategy/go-to-market-strategy-for-software-and-saas-companies/ Wed, 09 Aug 2023 08:00:50 +0000 https://www.smartinsights.com/?p=161937 How to structure your software go-to-market strategy using Smart Insights’ Opportunity Strategy Action framework When planning to go live with a new product or service, it’s important to have a clear idea of how and when you will launch. This …..

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]]> Technology product marketing lifecycle strategies for your IT/High tech business https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/ https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/#respond Fri, 19 Feb 2021 15:30:51 +0000 https://www.smartinsights.com/?p=111893 Grow your IT/high tech business by applying the latest industry strategies for technology product marketing across the product lifecycle What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/feed/ 0 Creating a compelling product launch website https://www.smartinsights.com/user-experience/website-design/creating-compelling-product-launch-website/ https://www.smartinsights.com/user-experience/website-design/creating-compelling-product-launch-website/#respond Mon, 16 Dec 2019 11:00:50 +0000 http://www.smartinsights.com/?p=98761 Should you create a separate site and which content do you need? In our experience, you should think carefully before creating a new product launch or campaign site if you have already got a company website. You may already have …..

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]]> https://www.smartinsights.com/user-experience/website-design/creating-compelling-product-launch-website/feed/ 0 3 marketing timeline tips to crush your next product launch https://www.smartinsights.com/digital-marketing-strategy/product-launch/ https://www.smartinsights.com/digital-marketing-strategy/product-launch/#respond Thu, 18 Apr 2019 10:00:00 +0000 http://www.smartinsights.com/?p=93911 Product launches are the perfect opportunity to develop multilayered marketing campaigns that deploy over extended periods of time. For example, you could begin by crafting a few press releases and blog posts that announce the new product. Then, immediately after, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/product-launch/feed/ 0 5 must have e-commerce strategies that will shape 2019 https://www.smartinsights.com/ecommerce/ecommerce-strategy/5-must-have-e-commerce-strategies-2019/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/5-must-have-e-commerce-strategies-2019/#respond Mon, 24 Dec 2018 09:00:47 +0000 https://www.smartinsights.com/?p=130240 Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/5-must-have-e-commerce-strategies-2019/feed/ 0 Creating the best marketing mix for a product launch https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/creating-best-marketing-mix-product-launch/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/creating-best-marketing-mix-product-launch/#respond Tue, 31 Oct 2017 09:00:00 +0000 http://www.smartinsights.com/?p=98757 How the 4Ps still work for product marketing This article focuses in on the 4Ps, which are the core of the Marketing mix, applied to the product launch. Read our article on the 7Ps of the Marketing mix, if you …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/creating-best-marketing-mix-product-launch/feed/ 0 The product launch secret every marketer should know https://www.smartinsights.com/traffic-building-strategy/campaign-planning/product-launch-secret-every-marketer-know/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/product-launch-secret-every-marketer-know/#comments Fri, 12 Feb 2016 08:30:00 +0000 http://www.smartinsights.com/?p=67390 Most product launches are complete failures. This product launch example shows the ingredients for a succesful launch In fact, it’s been reported that about 70% of all new product launches fail within the first year.1 While product launches require input …..

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