Comments on: The segmentation, targeting, positioning (STP) marketing model

By: Dynamic segmentation to improve B2B content marketing ROI

Dynamic segmentation to improve B2B content marketing ROI — Fri, 03 Jul 2020 02:45:51 +0000

[…] is a visual showing how dynamic user segmentation, targeting and positioning impacts a B2B digital marketing strategy. Digital marketing is encompassing new channels to connect with the target audience on a personal […]

By: Who are you talking to? – ALT – SHIFT

Who are you talking to? – ALT – SHIFT — Thu, 18 Jun 2020 09:51:34 +0000

[…] driving a segmentation into media requires both art and science, a range of targeting techniques will need to be used across different media to reach this segment. Thereafter, according to the […]

By: Know your audience - Management Perspective

Know your audience - Management Perspective — Fri, 29 May 2020 08:36:04 +0000

[…] is most fruitful for them and target those audience so they gain success. This is also called the STP process in […]

By: 3 Advantages of BMC Template Builds on Excel for Marketing

3 Advantages of BMC Template Builds on Excel for Marketing — Tue, 19 May 2020 01:21:44 +0000

[…] segmentation is something that any marketer should be familiar with, as it describes the most fundamental way in which marketing efforts need to be designed and […]

By: B2B marketing: segmentation of UK businesses • DataEco

B2B marketing: segmentation of UK businesses • DataEco — Thu, 14 May 2020 10:13:02 +0000

[…] STP in marketing stands for Segmentation, Targeting, and Positioning. … The goal is to deliver relevant messages to commercially attractive audience segments. STP focuses on identifying the most valuable segments and then creating the right marketing mix and product positioning strategy (think 4Ps) for those segments. (Smart Insights) […]

By: Product Management Resources – Tech Book

Product Management Resources – Tech Book — Sat, 09 May 2020 09:07:21 +0000

[…] https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentatio… […]

By: Harry Hands

Harry Hands — Tue, 31 Jan 2017 04:53:14 +0000

Thank you! Great post that concisely sums up old knowledge and new examples in relevant ways.

By: Swapnil

Swapnil — Thu, 29 Dec 2016 07:30:06 +0000

Explains in short, covers all essential points and diagrams cleared all doubts

By: Mihiri Hansika Malage

Mihiri Hansika Malage — Wed, 31 Aug 2016 15:43:09 +0000

Clear and easy to understand. It’s very useful for my assignment. Thank you!!

By: Daniella Roa (@daniella1302)

Daniella Roa (@daniella1302) — Mon, 04 Apr 2016 06:44:10 +0000

Short, simple, direct to the point and very relevant info. URL saved for more new content