Managing Digital Transformation - Smart Insights https://www.smartinsights.com/archive/managing-digital-marketing/managing-digital-transformation/ Digital Marketing > The Marketing Strategy Blog Fri, 29 Apr 2022 15:17:50 +0000 en-US hourly 1 Digital Transformation: Structuring digital marketing teams https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/maximising-digital-performance-effective-digital-transformation/ https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/maximising-digital-performance-effective-digital-transformation/#comments Thu, 07 Apr 2022 13:10:14 +0000 http://www.smartinsights.com/?p=39650 Review how to integrate digital marketing into your marketing team's structure through Digital Transformation The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and 31% …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/maximising-digital-performance-effective-digital-transformation/feed/ 3 8 tips to get the most from your digital transformation budget https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/8-tips-get-digital-transformation-budget/ https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/8-tips-get-digital-transformation-budget/#respond Fri, 12 Jun 2020 13:51:00 +0000 http://www.smartinsights.com/?p=94919 How to define an appropriate budget for digital transformation - one that’s realistic yet takes into consideration the aspirations of and opportunities available to your organization This a difficult balancing act, and never more so than for digital transformation projects. …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/8-tips-get-digital-transformation-budget/feed/ 0 Digital transformation FAQ: Your questions answered by Dave Chaffey https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/digital-transformation-faq-your-questions-answered-by-dave-chaffey/ https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/digital-transformation-faq-your-questions-answered-by-dave-chaffey/#respond Thu, 27 Sep 2018 14:08:20 +0000 https://www.smartinsights.com/?p=125224 Following our Digital Transformation webinar, we look back at some of the questions asked by the audience It was great to see the interest in our recent digital transformation webinar: Benchmarking your Digital Future (now available on demand).There were so …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/digital-transformation-faq-your-questions-answered-by-dave-chaffey/feed/ 0 5 Standard Operating Procedure Strategies to Survive the Digital Transformation https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/5-standard-operating-procedure-strategies-to-survive-the-digital-transformation/ https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/5-standard-operating-procedure-strategies-to-survive-the-digital-transformation/#respond Tue, 04 Sep 2018 10:00:37 +0000 https://www.smartinsights.com/?p=123491 Though business has changed drastically in the Internet Age, these age-old SOPs can still save your sanity Contrary to the popular belief of some employees, a management style that relies on standard operating procedures (SOP) does not have a primary …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/5-standard-operating-procedure-strategies-to-survive-the-digital-transformation/feed/ 0 How to move up the digital evolution curve https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/how-to-move-up-the-digital-evolution-curve/ https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/how-to-move-up-the-digital-evolution-curve/#respond Mon, 14 May 2018 08:00:00 +0000 https://www.smartinsights.com/?p=114904 The ‘digital’ opportunity is enormous, with staggering growth in all territories and sectors Along with the opportunities come some significant challenges as you adapt to highly demanding digitally-savvy customers. These challenges are caused by the pace, complexity and the degree …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/how-to-move-up-the-digital-evolution-curve/feed/ 0 Radical Ecommerce team structures: What can established businesses learn from start up organisational structures? https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/radical-team-structures-can-established-businesses-learn-start-ups-organisational-structures/ https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/radical-team-structures-can-established-businesses-learn-start-ups-organisational-structures/#comments Wed, 17 May 2017 10:00:00 +0000 http://www.smartinsights.com/?p=76146 Are Spotify and Valve models to be followed or impossible to replicate? We live in an age of Digital Disruption. The biggest transport provider (Uber) owns no cars, the biggest accommodation provider (Airbnb) owns no rooms, the biggest content provider (Facebook) …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/radical-team-structures-can-established-businesses-learn-start-ups-organisational-structures/feed/ 1 Call Captain Digital to Accelerate Digital Transformation https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/accelerate-digital-transformation/ https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/accelerate-digital-transformation/#respond Wed, 17 Sep 2014 09:45:36 +0000 http://www.smartinsights.com/?p=40252 A look at academic research on change management with a digital lens "You can't do today's job with yesterday's methods and be in business tomorrow" - Peter F Drucker The current Mrs Sealey and I sat down recently to watch …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/accelerate-digital-transformation/feed/ 0 Final countdown to Smart Insights Digital Marketing conference https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/introducing-smart-insights-digital-marketing-conference/ https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/introducing-smart-insights-digital-marketing-conference/#comments Mon, 15 Sep 2014 11:55:43 +0000 http://www.smartinsights.com/?p=35824 Digital Impact Conference 2014, Wednesday 17th September 2014, Central London We're in the final countdown to our first conference in London and looking forward to meeting everyone who has booked. Thank you if you have registered! The final confirmed programme …..

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