Offer and message development - Smart Insights https://www.smartinsights.com/archive/traffic-building-strategy/offer-and-message-development/ Digital Marketing > The Marketing Strategy Blog Mon, 20 Mar 2023 09:25:30 +0000 en-US hourly 1 The AIDA model https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/#comments Mon, 20 Mar 2023 09:30:00 +0000 http://www.smartinsights.com/?p=30558 AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/feed/ 29 How to use the DRIP model? https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/use-drip-model/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/use-drip-model/#comments Wed, 23 Feb 2022 09:00:00 +0000 http://www.smartinsights.com/?p=31682 Planning your communications strategy with the DRIP Model What is DRIP? The DRIP model is used to support marketing communication planning and is useful when setting broad communication goals. It can be applied when launching a new product or repositioning …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/use-drip-model/feed/ 12 Five top tips to help marketers reach educators https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/five-top-tips-help-marketers-reach-educators/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/five-top-tips-help-marketers-reach-educators/#respond Mon, 07 Aug 2017 11:00:00 +0000 http://www.smartinsights.com/?p=90939 Each teacher is a gateway to hundreds of pupils and parents. Here's how to reach them. It's back-to-school season for more than just students and teachers. It's time for marketers, too, to dust off their school supplies. What do I …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/five-top-tips-help-marketers-reach-educators/feed/ 0 5 factors to boost contest campaign conversion https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/contest-campaign-conversion/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/contest-campaign-conversion/#respond Wed, 28 Jan 2015 12:10:00 +0000 http://www.smartinsights.com/?p=43587 How to make your contest promotion more effective There are a number of factors that will impact conversion rate for a contest campaign. In this article, I will talk about conversion rates for contests specifically. Keep in mind however, the general …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/contest-campaign-conversion/feed/ 0 4 ways to choose a name for a business product or business https://www.smartinsights.com/online-brand-strategy/brand-development/name-product-business/ https://www.smartinsights.com/online-brand-strategy/brand-development/name-product-business/#respond Tue, 25 Nov 2014 11:00:43 +0000 http://www.smartinsights.com/?p=42027 Plus three ingredients that you can combine to create a powerful name and strap line The name you select for a brand, product or service will clearly have a major impact on how prospects and customers perceive your service, but what are the options …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/name-product-business/feed/ 0 Best practices for prize draw competitions https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/prize-draw-competitions/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/prize-draw-competitions/#comments Mon, 07 Apr 2014 14:50:00 +0000 http://www.smartinsights.com/?p=35728 Prize draw options, tools and legal compliance to help create  an effective prize draws Online prize draws are an increasingly common tactic used by marketers to encourage engagement and also to increase leads, particularly in key sales periods. I think …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/prize-draw-competitions/feed/ 4 Case study – How a startup business used Branded Swag https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/branded-swag/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/branded-swag/#comments Fri, 11 Oct 2013 08:40:00 +0000 http://www.smartinsights.com/?p=30486 How a new analytics company use Branded Swag to integrate the digital and physical marketing worlds How big is your stockpile of branded startup T-shirts? Chances are most of them are collecting dust somewhere in the back of your closet. …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/branded-swag/feed/ 1 Message Houses – A technique to improve the clarity of your core brand messages https://www.smartinsights.com/online-brand-strategy/brand-positioning/message-houses-a-technique-to-improve-the-clarity-of-your-core-brand-messages/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/message-houses-a-technique-to-improve-the-clarity-of-your-core-brand-messages/#comments Tue, 20 Aug 2013 06:00:00 +0000 http://www.smartinsights.com/?p=29153 Getting your message across with a Message House Message Houses are a simple but effective tool for helping your teams stay on message in their marketing communications across different channels. They can be applied not only for general company marketing and …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/message-houses-a-technique-to-improve-the-clarity-of-your-core-brand-messages/feed/ 2 Hunter [Plays Football With] A Bear https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/tippex-youtube-bear-campaign/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/tippex-youtube-bear-campaign/#respond Thu, 28 Oct 2010 10:34:33 +0000 http://www.smartinsights.com/?p=3588 Two months ago correction fluid/tape brand Tippex launched their hit YouTube campaign, "NSFW. A hunter shoots a bear!," featuring a reluctant hunter faced with shooting a bear wandering up to his tent. The hunter decides he cannot shoot the bear …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/tippex-youtube-bear-campaign/feed/ 0 Great social media campaign example https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/great-social-media-campaign-example/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/great-social-media-campaign-example/#respond Thu, 23 Jul 2009 15:41:26 +0000 http://www.davechaffey.com/blog/?p=705 I've always believed that the most engaging, most effective blogs for marketing are not CEO blogs, rather they use guest bloggers; either different employees, or better still, customers. The award winning Tourism Ireland Taxi Challenge is another good example social media …..

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