RACE Planning Framework | Smart Insights - Digital Marketing Advice https://www.smartinsights.com/tag/race-planning-system/ Digital Marketing > The Marketing Strategy Blog Wed, 08 Nov 2023 11:50:14 +0000 en-US hourly 1 How to create a marketing plan https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/#comments Mon, 06 Nov 2023 11:40:32 +0000 http://www.smartinsights.com/?p=21374 A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed...

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/feed/ 5 Define effective digital marketing KPIs to achieve your goals https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/#respond Sun, 15 Oct 2023 11:00:00 +0000 https://www.smartinsights.com/?p=101150 Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/feed/ 0 What is always-on marketing? https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/always-on-marketing/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/always-on-marketing/#comments Tue, 30 May 2023 13:40:34 +0000 http://www.smartinsights.com/?p=33459 Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/always-on-marketing/feed/ 3 How to structure an effective multichannel marketing plan https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/#respond Wed, 03 May 2023 10:00:15 +0000 http://www.smartinsights.com/?p=98744 What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/feed/ 0 How important is digital marketing for businesses in 2022? https://www.smartinsights.com/digital-marketing-strategy/how-important-is-digital-marketing-for-businesses/ Wed, 01 Mar 2023 15:30:21 +0000 https://www.smartinsights.com/?p=162858 Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital communications? Naturally, digital marketing objectives for founders, entrepreneurs, and leaders of corporations will differ - as does optimizing digital marketing for businesses …..

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]]> Digital marketing strategy and planning template https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/#comments Wed, 01 Feb 2023 10:20:17 +0000 https://www.smartinsights.com/?p=153501 Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/feed/ 3 Introducing The RACE Growth System and RACE Planning Framework: practical tools to improve your digital marketing https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/#comments Thu, 17 Nov 2022 09:00:38 +0000 http://www.smartinsights.com/?p=2793 How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage and optimize their digital marketing using a more strategic, structured, and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/feed/ 58 SOSTAC® marketing planning model guide and the RACE Growth System https://www.smartinsights.com/digital-marketing-strategy/sostac-model/ https://www.smartinsights.com/digital-marketing-strategy/sostac-model/#comments Thu, 20 Oct 2022 14:35:30 +0000 http://www.smartinsights.com/?p=4596 What is PR Smith's SOSTAC® marketing planning model, what is the RACE Growth System, and how do you use them to win more customers? If you don't know PR Smith's SOSTAC® model, it's worth getting to know if you're involved with …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/sostac-model/feed/ 29 Need a marketing plan for your technology company? https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/ https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/#respond Mon, 05 Sep 2022 14:51:00 +0000 https://www.smartinsights.com/?p=134990 We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan? The IT and High-tech industries are well-known for innovation. But having a great product is only half of the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/feed/ 0 3 keys to embracing the omnichannel customer revolution https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/#respond Mon, 20 Jun 2022 10:00:00 +0000 https://www.smartinsights.com/?p=145940 Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..

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