b2b content - Smart Insights https://www.smartinsights.com/tag/b2b-content/ Digital Marketing > The Marketing Strategy Blog Wed, 08 Nov 2023 11:09:45 +0000 en-US hourly 1 The Content Marketing Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/#comments Fri, 03 Nov 2023 15:15:54 +0000 http://www.smartinsights.com/?p=13758 A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/feed/ 53 How to utilize the RACE Framework for B2B manufacturing marketing https://www.smartinsights.com/digital-marketing-strategy/how-to-utilize-the-race-framework-for-b2b-manufacturing-marketing/ Mon, 13 Dec 2021 15:30:41 +0000 https://www.smartinsights.com/?p=161930 5 steps to transform your B2B manufacturing marketing strategy The aim of business-to-business (B2B) manufacturing marketing, is to connect your manufacturing company with wholesalers and distributors, ensuring your customers obtain your product. B2B marketing has become almost identical to B2C …..

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]]> How to implement content marketing in financial services marketing communications https://www.smartinsights.com/digital-marketing-strategy/content-marketing-in-financial-services/ Tue, 08 Jun 2021 14:00:46 +0000 https://www.smartinsights.com/?p=160265 Finance giants, entrepreneurs, and startups are all utilizing content marketing in their financial services marketing strategies to strengthen relationships with existing and potential clients As you know, content marketing in financial services refers to the words, images, and data that …..

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]]> How to market a manufacturing company: marketing strategies and tactics to grow your business now https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/#respond Fri, 23 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=55154 The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we've learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/feed/ 0 Digital marketing for manufacturers in the 4th industrial revolution https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-for-manufacturers-in-the-4th-industrial-revolution/ Tue, 02 Mar 2021 15:45:54 +0000 https://www.smartinsights.com/?p=159275 4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital …..

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]]> Technology product marketing lifecycle strategies for your IT/High tech business https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/ https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/#respond Fri, 19 Feb 2021 15:30:51 +0000 https://www.smartinsights.com/?p=111893 Grow your IT/high tech business by applying the latest industry strategies for technology product marketing across the product lifecycle What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/feed/ 0 Digital marketing for financial services https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-tips-for-financial-services/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-tips-for-financial-services/#respond Mon, 30 Nov 2020 15:00:17 +0000 https://www.smartinsights.com/?p=121368 Marketers face their own particular challenges when it comes to digital marketing for financial services It’s not exactly considered the sexiest of industries but digital marketing for financial services is a necessity – your customers are living in a digital …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-tips-for-financial-services/feed/ 0 Pharmaceutical marketing strategies: 3 recommendations for your 2021 marketing plan https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/#comments Tue, 24 Nov 2020 15:00:00 +0000 http://www.smartinsights.com/?p=47790 Read up on our latest pharmaceutical marketing strategy recommendations to optimize your marketing plan and convert more customers over the next 12 months Take stock heading into 2021 after what has been a challenging year for pharmaceutical marketers, healthcare, medical …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/feed/ 2 B2B marketing trends for more leads and sales in 2021 https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-marketing-trends/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-marketing-trends/#respond Wed, 11 Nov 2020 17:00:00 +0000 https://www.smartinsights.com/?p=146321 76% of B2B marketers have a formal marketing plan, but what B2B marketing trends can you optimize in your 2021 digital marketing strategy? Understanding where B2B industries are going with their marketing strategies can help you identify trends and outpace …..

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