Content - Smart Insights https://www.smartinsights.com/tag/content/ Digital Marketing > The Marketing Strategy Blog Wed, 08 Nov 2023 11:09:45 +0000 en-US hourly 1 The Content Marketing Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/#comments Fri, 03 Nov 2023 15:15:54 +0000 http://www.smartinsights.com/?p=13758 A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/feed/ 53 4 types of evergreen content that you need to start creating for your business https://www.smartinsights.com/content-management/evergreen-content-you-need-create/ https://www.smartinsights.com/content-management/evergreen-content-you-need-create/#respond Tue, 21 Dec 2021 10:45:00 +0000 https://www.smartinsights.com/?p=136424 With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..

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]]> https://www.smartinsights.com/content-management/evergreen-content-you-need-create/feed/ 0 Repurposing content: A short guide to strategic content marketing management https://www.smartinsights.com/content-management/content-marketing-planning/how-to-repurpose-your-content-a-short-guide/ https://www.smartinsights.com/content-management/content-marketing-planning/how-to-repurpose-your-content-a-short-guide/#respond Thu, 02 Sep 2021 14:00:13 +0000 https://www.smartinsights.com/?p=127078 Repurposing content is an easy, often time-saving practice, that brings a plethora of benefits Are you making the most of your content? Repurposing content – i.e. finding new ways to re-use your content – is an easy, often time-saving practice that …..

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]]> https://www.smartinsights.com/content-management/content-marketing-planning/how-to-repurpose-your-content-a-short-guide/feed/ 0 How to market a manufacturing company: marketing strategies and tactics to grow your business now https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/#respond Fri, 23 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=55154 The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we've learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/feed/ 0 Digital marketing for manufacturers in the 4th industrial revolution https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-for-manufacturers-in-the-4th-industrial-revolution/ Tue, 02 Mar 2021 15:45:54 +0000 https://www.smartinsights.com/?p=159275 4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital …..

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]]> Our recommended tools to strengthen your brand development strategy https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/#respond Tue, 02 Feb 2021 15:00:00 +0000 https://www.smartinsights.com/?p=149279 If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do? From companies like Google …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/feed/ 0 The secret of successful viral marketing and advertising campaigns https://www.smartinsights.com/digital-marketing-strategy/secret-successful-viral-marketing-campaigns/ https://www.smartinsights.com/digital-marketing-strategy/secret-successful-viral-marketing-campaigns/#respond Fri, 18 Dec 2020 15:00:00 +0000 https://www.smartinsights.com/?p=138449 Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/secret-successful-viral-marketing-campaigns/feed/ 0 Digital marketing for financial services https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-tips-for-financial-services/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-tips-for-financial-services/#respond Mon, 30 Nov 2020 15:00:17 +0000 https://www.smartinsights.com/?p=121368 Marketers face their own particular challenges when it comes to digital marketing for financial services It’s not exactly considered the sexiest of industries but digital marketing for financial services is a necessity – your customers are living in a digital …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-tips-for-financial-services/feed/ 0 How to create a content marketing plan for 2021 https://www.smartinsights.com/content-management/content-marketing-strategy/how-to-create-a-content-marketing-plan/ https://www.smartinsights.com/content-management/content-marketing-strategy/how-to-create-a-content-marketing-plan/#respond Tue, 20 Oct 2020 06:25:00 +0000 https://www.smartinsights.com/?p=146319 How do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever? Content marketing has been proven to produce amazing results for businesses. For instance, a good content marketing plan will generate you …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/how-to-create-a-content-marketing-plan/feed/ 0 Using the 70:20:10 rule in your digital marketing https://www.smartinsights.com/marketing-planning/marketing-models/using-the-702010-rule-in-marketing/ https://www.smartinsights.com/marketing-planning/marketing-models/using-the-702010-rule-in-marketing/#comments Fri, 25 Sep 2020 14:00:00 +0000 http://www.smartinsights.com/?p=48903 How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques available to us almost daily, it can be difficult to know where to prioritize your …..

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