Content audits - Smart Insights https://www.smartinsights.com/tag/content-audits/ Digital Marketing > The Marketing Strategy Blog Wed, 08 Nov 2023 11:09:45 +0000 en-US hourly 1 The Content Marketing Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/#comments Fri, 03 Nov 2023 15:15:54 +0000 http://www.smartinsights.com/?p=13758 A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content …..

The post The Content Marketing Matrix appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/feed/ 53 The Content Optimization Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/ https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/#respond Thu, 24 Mar 2022 11:00:41 +0000 https://www.smartinsights.com/?p=110257 Audit your content and SEO with our content strategy tool to get more from your content marketing One of the biggest appeals of digital marketing is that it's data-driven - we can readily review the effectiveness of our activities and …..

The post The Content Optimization Matrix appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/feed/ 0 How to Restart Your 2020 Marketing Strategy on the Right Foot https://www.smartinsights.com/digital-marketing-strategy/how-to-restart-your-2020-marketing-strategy-on-the-right-foot/ https://www.smartinsights.com/digital-marketing-strategy/how-to-restart-your-2020-marketing-strategy-on-the-right-foot/#respond Wed, 01 Apr 2020 10:00:00 +0000 https://www.smartinsights.com/?p=152079 We often associate the word “audit” with tax season – it’s not really a subject we enjoy thinking about. But in reality, there are so many audits that marketers can benefit from This is especially important for your marketing strategy, …..

The post How to Restart Your 2020 Marketing Strategy on the Right Foot appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-restart-your-2020-marketing-strategy-on-the-right-foot/feed/ 0 10 reasons why you need a 360 degree Content Marketing Audit https://www.smartinsights.com/content-management/content-marketing-planning/360-degree-content-marketing-audit/ https://www.smartinsights.com/content-management/content-marketing-planning/360-degree-content-marketing-audit/#respond Wed, 02 Oct 2019 14:09:19 +0000 https://www.smartinsights.com/?p=100946 Increase leads and sales by using our full range of recommended tools and techniques to audit your content marketing effectiveness Many content audits are limited by just reviewing SEO or making an inventory of existing content. These are both important, …..

The post 10 reasons why you need a 360 degree Content Marketing Audit appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-planning/360-degree-content-marketing-audit/feed/ 0 How to do a simple but effective content audit for your blog https://www.smartinsights.com/content-management/how-to-do-simple-effective-blog-content-audit/ https://www.smartinsights.com/content-management/how-to-do-simple-effective-blog-content-audit/#respond Tue, 21 May 2019 14:00:00 +0000 https://www.smartinsights.com/?p=138078 By performing a content audit, you can find the content that’s working and the rogue content that’s holding you back Does your blog need a bit of a dusting? Perhaps it needs a total spring clean. If so, it’s time …..

The post How to do a simple but effective content audit for your blog appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/how-to-do-simple-effective-blog-content-audit/feed/ 0 How to audit your agency content to drive new business in 2019 https://www.smartinsights.com/content-management/content-marketing-tools/how-to-audit-your-agency-content-to-drive-new-business-in-2019/ https://www.smartinsights.com/content-management/content-marketing-tools/how-to-audit-your-agency-content-to-drive-new-business-in-2019/#respond Wed, 19 Dec 2018 11:00:36 +0000 https://www.smartinsights.com/?p=129446 A content audit can reveal growth opportunities, clean up low-quality content and help you create better-performing articles As an agency, you already know that great content is a powerful marketing tool. But are you really putting all your content to …..

The post How to audit your agency content to drive new business in 2019 appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-tools/how-to-audit-your-agency-content-to-drive-new-business-in-2019/feed/ 0