Content mapping - Smart Insights https://www.smartinsights.com/tag/content-mapping/ Digital Marketing > The Marketing Strategy Blog Wed, 08 Nov 2023 11:09:45 +0000 en-US hourly 1 The Content Marketing Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/#comments Fri, 03 Nov 2023 15:15:54 +0000 http://www.smartinsights.com/?p=13758 A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/feed/ 53 How to market a manufacturing company: marketing strategies and tactics to grow your business now https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/#respond Fri, 23 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=55154 The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we've learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/feed/ 0 Digital customer journey example – journey mapping https://www.smartinsights.com/user-experience/customer-experience-management-cxm/mapping-customer-journey/ https://www.smartinsights.com/user-experience/customer-experience-management-cxm/mapping-customer-journey/#comments Tue, 20 Apr 2021 15:00:37 +0000 http://www.smartinsights.com/?p=30961 Techniques for mapping your digital customer journeys across different touchpoints with the RACE Framework Understanding your customer and how they interact with your business, directly and indirectly, is critical in driving improved value, repeat business, and longevity (and value) of …..

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]]> https://www.smartinsights.com/user-experience/customer-experience-management-cxm/mapping-customer-journey/feed/ 14 3 SEO benefits to building hub and spoke pages https://www.smartinsights.com/content-management/3-seo-benefits-building-hub-and-spoke-pages/ https://www.smartinsights.com/content-management/3-seo-benefits-building-hub-and-spoke-pages/#respond Wed, 17 Jul 2019 14:00:00 +0000 https://www.smartinsights.com/?p=141151 Content hubs help you solve the problem of related content being disconnected across your site and can help grow your organic rankings for target keywords You may not be familiar with the term “content hub,” but you’ve likely heard of …..

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]]> https://www.smartinsights.com/content-management/3-seo-benefits-building-hub-and-spoke-pages/feed/ 0 Developing a gated content strategy for your business https://www.smartinsights.com/content-management/content-marketing-strategy/developing-gated-content-strategy-for-business/ https://www.smartinsights.com/content-management/content-marketing-strategy/developing-gated-content-strategy-for-business/#respond Tue, 08 Jan 2019 09:00:50 +0000 https://www.smartinsights.com/?p=131000 When and when not to gate your content Generating leads and demand is a key function for many B2B organizations. Building a meaningful pipeline of interest in a product or service is an always-on activity and impacts nearly everyone across …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/developing-gated-content-strategy-for-business/feed/ 0 Why your content is being ignored and how to fix it https://www.smartinsights.com/content-management/content-marketing-planning/why-your-content-being-ignored-how-to-fix-it/ https://www.smartinsights.com/content-management/content-marketing-planning/why-your-content-being-ignored-how-to-fix-it/#respond Tue, 11 Dec 2018 11:00:00 +0000 https://www.smartinsights.com/?p=128892 Content marketing should explicitly be about promoting the right content to the right audience at the right time in order to achieve your marketing goals Whether you're creating content from scratch or refurbishing existing content, your goal should be to …..

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]]> https://www.smartinsights.com/content-management/content-marketing-planning/why-your-content-being-ignored-how-to-fix-it/feed/ 0 What are the most popular B2B content formats? https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/what-are-the-most-popular-b2b-content-formats/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/what-are-the-most-popular-b2b-content-formats/#respond Mon, 17 Sep 2018 15:00:00 +0000 https://www.smartinsights.com/?p=124440 Chart of the Day: A review of the content types that engage B2B audiences How to best engage audiences is a challenge in all sectors, but particularly in B2B marketing where there are so many potential formats that can be selected …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/what-are-the-most-popular-b2b-content-formats/feed/ 0 Which content marketing formats support B2B buyers? https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/which-content-marketing-formats-support-b2b-buyers/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/which-content-marketing-formats-support-b2b-buyers/#respond Mon, 04 Jun 2018 08:25:00 +0000 https://www.smartinsights.com/?p=116814 Chart of the Day: Research showing the popularity of different types of content assets are used during B2B vendor service selection Our poll featured in our digital marketing trends 2018 post showed the ongoing popularity of content marketing as a technique …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/which-content-marketing-formats-support-b2b-buyers/feed/ 0 TOFU > MOFU > BOFU: Mapping Buyer Persona to the Buying Cycle Content for your Content Marketing Strategy https://www.smartinsights.com/content-management/content-marketing-strategy/mapping-buyer-personas-buying-cycle-content-marketing-strategy/ https://www.smartinsights.com/content-management/content-marketing-strategy/mapping-buyer-personas-buying-cycle-content-marketing-strategy/#respond Thu, 02 Mar 2017 09:00:00 +0000 http://www.smartinsights.com/?p=81516 How to boost the effectiveness of your content marketing with properly mapped buyer personas If you want to maximise results from your content marketing strategy, it is essential to map your buyer personas to the buying cycle. This is executed …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/mapping-buyer-personas-buying-cycle-content-marketing-strategy/feed/ 0 Ensure your content drives conversion https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/ensure-your-content-drives-conversion/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/ensure-your-content-drives-conversion/#comments Thu, 01 Dec 2011 11:30:55 +0000 http://www.smartinsights.com/?p=8095 A process for content mapping and workflow I've posted a few weeks ago on marketing automation and also this week on lead nurturing, the concept is reliant on having great content at each and every stage, so I thought a post …..

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