Email list management and ECRM - Smart Insights https://www.smartinsights.com/archive/email-marketing/email-list-management-ecrm/ Digital Marketing > The Marketing Strategy Blog Tue, 20 Dec 2022 08:39:09 +0000 en-US hourly 1 9 real-world strategies to grow an email list https://www.smartinsights.com/email-marketing/email-list-management-ecrm/list-growth/ https://www.smartinsights.com/email-marketing/email-list-management-ecrm/list-growth/#comments Tue, 10 Mar 2020 12:15:34 +0000 http://www.smartinsights.com/?p=16464 A case study showing how Lucky Voice doubled the size of their email list Having more people to market to is better, it’s a "no brainer". Of course, I don’t mean bulking up an email database with poor quality data. …..

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]]> https://www.smartinsights.com/email-marketing/email-list-management-ecrm/list-growth/feed/ 7 How to build your email list from the ground up https://www.smartinsights.com/email-marketing/how-to-build-your-email-list-from-the-ground-up/ https://www.smartinsights.com/email-marketing/how-to-build-your-email-list-from-the-ground-up/#respond Wed, 19 Feb 2020 15:10:00 +0000 https://www.smartinsights.com/?p=140517 Your email list is priceless, which is why you need to build it up and increase your audience Email is the champion of the marketing world. Almost 60% of marketers say email is their biggest source of ROI and they’re …..

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]]> https://www.smartinsights.com/email-marketing/how-to-build-your-email-list-from-the-ground-up/feed/ 0 6 top tips on how to grow your subscriber list using pop-ups and lightboxes https://www.smartinsights.com/email-marketing/email-list-management-ecrm/popovers-and-lightboxes/ https://www.smartinsights.com/email-marketing/email-list-management-ecrm/popovers-and-lightboxes/#comments Fri, 11 May 2018 08:00:00 +0000 http://www.smartinsights.com/?p=42163 A discussion of best practices for email capture using popovers The question on every marketer’s lips if they're considering a implementing a pop-up or popover for capturing email addresses or promotions should be:  Will using a pop-up help us achieve our goals as …..

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]]> https://www.smartinsights.com/email-marketing/email-list-management-ecrm/popovers-and-lightboxes/feed/ 2 How to Optimize Your Site to Collect the Most Email Addresses https://www.smartinsights.com/email-marketing/email-list-management-ecrm/how-to-optimize-your-site-to-collect-the-most-email-addresses/ https://www.smartinsights.com/email-marketing/email-list-management-ecrm/how-to-optimize-your-site-to-collect-the-most-email-addresses/#respond Thu, 22 Mar 2018 09:00:30 +0000 https://www.smartinsights.com/?p=111865 Optimize your site to increase your email lists and generate more leads Amazing, isn’t it? In spite of being pronounced dead more than once, email continues to drive the biggest growth for online stores and businesses alike. Heck, it actually …..

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]]> https://www.smartinsights.com/email-marketing/email-list-management-ecrm/how-to-optimize-your-site-to-collect-the-most-email-addresses/feed/ 0 5 Essential, Pre-Built Segments to Hyper-Personalize your eCommerce Emails https://www.smartinsights.com/email-marketing/email-list-management-ecrm/5-essential-pre-built-segments-hyper-personalize-ecommerce-emails/ https://www.smartinsights.com/email-marketing/email-list-management-ecrm/5-essential-pre-built-segments-hyper-personalize-ecommerce-emails/#respond Thu, 15 Mar 2018 09:00:22 +0000 https://www.smartinsights.com/?p=110883 Learn how to shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioral data Email marketing has long been a cornerstone of any successful eCommerce operation, and, in much the same …..

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]]> https://www.smartinsights.com/email-marketing/email-list-management-ecrm/5-essential-pre-built-segments-hyper-personalize-ecommerce-emails/feed/ 0 Email marketing and Enewsletter systems and software reviews 2018 https://www.smartinsights.com/email-marketing/email-list-management-ecrm/email-marketing-enewsletter-systems-and-software/ https://www.smartinsights.com/email-marketing/email-list-management-ecrm/email-marketing-enewsletter-systems-and-software/#comments Thu, 01 Feb 2018 11:00:04 +0000 http://www.smartinsights.com/?p=3597 Our recommendations and reviews on email marketing broadcast software options Since I delivered one of the first training courses on Email marketing in 2001, I have regularly been asked for recommendations for affordable E-mail broadcast software packages for Email marketing …..

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]]> https://www.smartinsights.com/email-marketing/email-list-management-ecrm/email-marketing-enewsletter-systems-and-software/feed/ 70 How long do you wait till you trigger a re-engagement campaign? https://www.smartinsights.com/email-marketing/email-list-management-ecrm/how-long-do-you-wait-till-you-trigger-a-re-engagement-campaign/ https://www.smartinsights.com/email-marketing/email-list-management-ecrm/how-long-do-you-wait-till-you-trigger-a-re-engagement-campaign/#respond Wed, 27 Sep 2017 15:00:00 +0000 http://www.smartinsights.com/?p=97681 Chart of the Day: Inactivity Managment What is inactivity in email data management? Your email marketing platform tracks all activity relating to your email marketing, including opens and clicks. It also tracks clients who have not interacted with your emails. Different …..

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]]> https://www.smartinsights.com/email-marketing/email-list-management-ecrm/how-long-do-you-wait-till-you-trigger-a-re-engagement-campaign/feed/ 0 The biggest challenge for email marketers to achieve list growth revealed https://www.smartinsights.com/email-marketing/email-list-management-ecrm/biggest-challenge-email-marketers-achieve-list-growth-revealed/ https://www.smartinsights.com/email-marketing/email-list-management-ecrm/biggest-challenge-email-marketers-achieve-list-growth-revealed/#respond Tue, 21 Mar 2017 16:00:44 +0000 http://www.smartinsights.com/?p=85888 Chart of the day: The biggest challenges for growing email list size include increasing sign-up rate and improving content New research from Ascend2 found that improving email sign-up conversion rate and improving content quality and relevancy are both the biggest …..

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]]> https://www.smartinsights.com/email-marketing/email-list-management-ecrm/biggest-challenge-email-marketers-achieve-list-growth-revealed/feed/ 0 How sophisticated is your email marketing? https://www.smartinsights.com/email-marketing/email-list-management-ecrm/sophisticated-email-marketing/ https://www.smartinsights.com/email-marketing/email-list-management-ecrm/sophisticated-email-marketing/#respond Mon, 13 Mar 2017 09:00:00 +0000 http://www.smartinsights.com/?p=84276 Take the test to see what stage your email marketing is at Email is an amazing marketing channel, and is consistently quoted by reputable sources as one of the best performing marketing channels for return on investment. In their Marketer …..

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]]> https://www.smartinsights.com/email-marketing/email-list-management-ecrm/sophisticated-email-marketing/feed/ 0 Challenges Faced by Email Marketers – Subscriber List Growth https://www.smartinsights.com/email-marketing/email-list-management-ecrm/challenges-faced-by-email-marketers-subscriber-list-growth/ https://www.smartinsights.com/email-marketing/email-list-management-ecrm/challenges-faced-by-email-marketers-subscriber-list-growth/#respond Wed, 01 Mar 2017 16:00:53 +0000 http://www.smartinsights.com/?p=84986 Chart of the Day: What challenges you when it comes to email marketing? Part 2 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. The below chart looks at the various areas …..

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