Digital marketing laws - Smart Insights

Majority of companies have not reviewed their tech following GDPR

James Story — Thu, 13 Sep 2018 15:00:25 +0000

Chart of the Day: Just 30% of marketers have completed a full audit of their data-collecting methods Data protection is hardly brand new, but new EU law and news of data breaches from the social media giants Facebook meant that …..

The post Majority of companies have not reviewed their tech following GDPR appeared first on Smart Insights.

Has GDPR shut the door to consumers in the EU?

Thu, 28 Jun 2018 07:56:32 +0000

The introduction of GDPR may have temporarily isolated the EU customer base Another day, another GDPR post. This is not to be taken as tongue in cheek, it is the result of a grand change in the laws that govern …..

The post Has GDPR shut the door to consumers in the EU? appeared first on Smart Insights.

GDPR: Example privacy policies and consent forms

Dave Chaffey — Wed, 09 May 2018 14:03:59 +0000

Examples of GDPR compliant privacy notices and email opt-in forms We've now been covering the implications of the GDPR for marketers and their audiences since 2015 on Smart Insights with many articles contributed by guest experts specialising in privacy law …..

The post GDPR: Example privacy policies and consent forms appeared first on Smart Insights.

Are your forms ready for GDPR? Benchmark yourself here

Kath Pay — Mon, 26 Mar 2018 14:00:46 +0000

Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email conversations We've been hearing many conflicting stories about how well EU marketers are preparing to handle all …..

The post Are your forms ready for GDPR? Benchmark yourself here appeared first on Smart Insights.

Is your company going to be GDPR compliant?

Expert commentator — Mon, 19 Mar 2018 09:00:09 +0000

Why we should all be excited about GDPR Taking the digital world by storm, ‘GDPR’ is the buzzword on every reputable company’s lips – and as we approach the final quarter of 2017. With circa 75% of all data predicted …..

The post Is your company going to be GDPR compliant? appeared first on Smart Insights.

A third of Britons will exercise their right to be forgotten after GDPR

Robert Jones — Tue, 20 Feb 2018 16:00:07 +0000

Chart of the day: A third of British people will exercise their right to be forgotten after GDPR comes into force on May 25th, 2018. The research, conducted by media agency The7stars, found that a third of British adults plan …..

The post A third of Britons will exercise their right to be forgotten after GDPR appeared first on Smart Insights.

The US is going to be GDPR compliant before the EU

Kim Greenop-Gadsby — Fri, 19 Jan 2018 16:00:07 +0000

Chart of the Day: What are the biggest barriers to GDPR compliance? Part 2 of 2 What happened last time? Like mentioned in part one of this series, 'Death, Taxes and GDPR', we looked if companies are going to be …..

The post The US is going to be GDPR compliant before the EU appeared first on Smart Insights.

Death, taxes and GDPR

Kim Greenop-Gadsby — Fri, 12 Jan 2018 16:00:37 +0000

Chart of the Day: How far towards GDPR compliance are you? Part 1 of 2 Death, taxes and GDPR I like to think that if Benjamin Frankin was alive today, he would agree that there are now three certainties in …..

The post Death, taxes and GDPR appeared first on Smart Insights.

The Information Commissioners’ Office signals crackdown with record fines

Expert commentator — Wed, 10 Jan 2018 15:00:54 +0000

Fines for companies breaking anti-spam rules reach new highs The Information Commissioners’ Office (ICO) has the power to issue fines of up to £400,000 to companies that fail to comply with data handling and antispam law and it’s a power …..

The post The Information Commissioners’ Office signals crackdown with record fines appeared first on Smart Insights.

The 4 key challenges of GDPR and how to tackle them

Alexander Clark — Mon, 06 Nov 2017 15:00:00 +0000

The 25th May 2018 marks the day that GDPR comes into force around Europe, and it's about to change the way many of us do business A recent session I attended brought home not just the stark realities of the …..

The post The 4 key challenges of GDPR and how to tackle them appeared first on Smart Insights.