Comments on: 3 steps to increasing email marketing conversions – part 3 https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/3-steps-to-increasing-email-marketing-conversions-part-3/ Digital Marketing > The Marketing Strategy Blog Thu, 09 Jul 2015 18:17:00 +0000 hourly 1 By: Krisz https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/3-steps-to-increasing-email-marketing-conversions-part-3/#comment-41267 Thu, 09 Jul 2015 18:17:00 +0000 http://www.smartinsights.com/?p=55663#comment-41267 Hi Kath,

Solid piece of content. I like your clear focus on conversions, the concept of “minimal or no distractions”, the use of specific CTAs, the goldilocks effect and more importantly, Walt Disney’s amazing pricing principle (Premium displayed first).

Kath, I also wanted to let you know that I mentioned you in my latest podcast – that is one of your quotes. It’s episode “Email marketing isn’t dead, it’s evolving”, minute 12:02. Here’s the link to my marketing show on iTunes:
https://itunes.apple.com/podcast/krisz-rokks-podcast/id520499180

Keep up the awesome work!
Krisz

]]> By: digitalmarketingagencymanchester https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/3-steps-to-increasing-email-marketing-conversions-part-3/#comment-41265 Thu, 09 Jul 2015 16:40:46 +0000 http://www.smartinsights.com/?p=55663#comment-41265 This is good advice and well written. Too many brands implement a landing page (usually in a rushed and haphazard manner) and then simply expect results as they’ve been forward thinking enough to have thought of a landing page. There is a lot more strategy and psychology to it as you’ve outlined. A very strong reference tool.

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