Comments on: 3 Steps to increasing email marketing conversions – Part 1

By: Kath Pay

Kath Pay — Sat, 11 Jul 2015 14:06:44 +0000

In reply to Po Chan.

Hi Po,

Can you please clarify what statement you are referring to? As this post includes many statements 🙂

By: Kath Pay

Kath Pay — Sat, 11 Jul 2015 14:05:23 +0000

Glad you liked it Michelle. I totally agree with your comments regarding optimising more than just the little elements. This series of 3 posts focused just on what happens within and immediately after the email. Optimising all aspects of an email programme is of course necessary to gain the best conversions 🙂

By: Po Chan

Po Chan — Sat, 11 Jul 2015 00:29:15 +0000

What a stupidly sweeping statement.

By: Michelle - Flexmail

Michelle - Flexmail — Wed, 08 Jul 2015 08:00:51 +0000

Thanks for the great article Kath!
But I do believe that it isn’t just about optimizing the little elements in email marketing.
We should all be working on creating relevant and valuable experiences for every target group that we have.

That includes welcome scenarios for new leads or customers, but also upselling scenario’s, optimizing transactional emails, optimizing event follow-up…

I recently talked about conversion and automation in email marketing, and we’ve bundled that presentation into a whitepaper with inspiring examples. You can check it out here: http://www.flexmail.eu/en/support/whitepaper/download/2-how-to-build-a-conversion-winning-strategy