Trends and innovation Archives - Smart Insights https://www.smartinsights.com/advicetype/trends-and-innovation/ Digital Marketing > The Marketing Strategy Blog Thu, 02 Nov 2023 11:00:17 +0000 en-US hourly 1 8 email marketing experience trends for 2024 https://www.smartinsights.com/email-marketing/8-email-marketing-experience-trends-to-focus-on-in-2024/ Thu, 02 Nov 2023 11:10:51 +0000 https://www.smartinsights.com/?p=167348 Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. …..

The post 8 email marketing experience trends for 2024 appeared first on Smart Insights.

]]> Healthcare marketing strategy trends for 2024 https://www.smartinsights.com/digital-marketing-strategy/healthcare-marketing-strategy-trends/ Tue, 24 Oct 2023 14:05:22 +0000 https://www.smartinsights.com/?p=160435 Are you benefiting from the latest sector innovations in your healthcare business' marketing strategy? We are now in a period of significant change for healthcare marketeers, as digital developments continue to increase the importance of both digital communications and value …..

The post Healthcare marketing strategy trends for 2024 appeared first on Smart Insights.

]]> 15 Applications of Artificial Intelligence in Marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/#respond Wed, 20 Sep 2023 14:00:00 +0000 http://www.smartinsights.com/?p=86166 Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using …..

The post 15 Applications of Artificial Intelligence in Marketing appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/15-applications-artificial-intelligence-marketing/feed/ 0 The latest 2024 Digital Marketing Trends and Innovations https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/digital-marketing-trends-2024/ Wed, 20 Sep 2023 11:13:03 +0000 https://www.smartinsights.com/?p=166715 Actionable steps to prepare for the future of marketing Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. Take the recent rapid adoption and interest in Instagram …..

The post The latest 2024 Digital Marketing Trends and Innovations appeared first on Smart Insights.

]]> Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comments Thu, 07 Sep 2023 07:00:53 +0000 http://www.smartinsights.com/?p=2728 Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..

The post Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/feed/ 10 Developing a strong digital brand identity based on research https://www.smartinsights.com/digital-marketing-strategy/developing-a-strong-digital-brand-identity-based-on-research/ Thu, 31 Aug 2023 14:00:18 +0000 https://www.smartinsights.com/?p=161219 How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand …..

The post Developing a strong digital brand identity based on research appeared first on Smart Insights.

]]> Direct-to-consumer: E-commerce marketing techniques for D2C brands https://www.smartinsights.com/digital-marketing-strategy/direct-to-consumer-e-commerce-marketing-techniques-for-d2c-brands/ Wed, 16 Aug 2023 15:00:58 +0000 https://www.smartinsights.com/?p=161565 How do direct-to-consumer businesses establish themselves in a competitive market? We look at how D2C businesses leverage owned data to reach and engage directly with consumers In recent years, brands have realized the merits of owned and self-operated direct-to-consumer (D2C …..

The post Direct-to-consumer: E-commerce marketing techniques for D2C brands appeared first on Smart Insights.

]]> How to market a manufacturing company https://www.smartinsights.com/digital-marketing-strategy/how-to-market-a-manufacturing-company/ Mon, 14 Aug 2023 11:00:09 +0000 https://www.smartinsights.com/?p=161540 Find out how to use the RACE Framework to optimize a more people-centric approach to marketing for manufacturing In manufacturing, marketing enables you to connect with both wholesalers and distributors, ensuring that your product reaches your customers. However, as our …..

The post How to market a manufacturing company appeared first on Smart Insights.

]]> 3 step go-to-market strategy for software and SaaS companies https://www.smartinsights.com/digital-marketing-strategy/go-to-market-strategy-for-software-and-saas-companies/ Wed, 09 Aug 2023 08:00:50 +0000 https://www.smartinsights.com/?p=161937 How to structure your software go-to-market strategy using Smart Insights’ Opportunity Strategy Action framework When planning to go live with a new product or service, it’s important to have a clear idea of how and when you will launch. This …..

The post 3 step go-to-market strategy for software and SaaS companies appeared first on Smart Insights.

]]> What is omnichannel Pharma? https://www.smartinsights.com/digital-marketing-strategy/what-is-omnichannel-pharma/ Mon, 07 Aug 2023 14:45:53 +0000 https://www.smartinsights.com/?p=161956 What does omnichannel mean in Pharma? And what does digital disruption mean for this increasingly complex industry? Omnichannel Pharma does not exist in a vacuum. Many industries launched large-scale omnichannel transformations years ago, and consumers are experiencing the benefits. Of …..

The post What is omnichannel Pharma? appeared first on Smart Insights.

]]>