Comments on: What is the best frequency for email marketing? https://www.smartinsights.com/email-marketing/email-communications-strategy/best-frequency-for-email-marketing/ Digital Marketing > The Marketing Strategy Blog Wed, 22 Jul 2020 11:53:37 +0000 hourly 1 By: Email Marketing 101: Supercharge Your Campaign to Boost conversations https://www.smartinsights.com/email-marketing/email-communications-strategy/best-frequency-for-email-marketing/#comment-69087 Wed, 22 Jul 2020 11:53:37 +0000 http://www.smartinsights.com/?p=3669#comment-69087 […] how often should you send out your […]

]]> By: How to Leave the Content Marketing Friend Zone Right Now https://www.smartinsights.com/email-marketing/email-communications-strategy/best-frequency-for-email-marketing/#comment-68198 Wed, 20 May 2020 19:00:42 +0000 http://www.smartinsights.com/?p=3669#comment-68198 […] that being said, you might wonder how many emails is enough. It’s a good question but extremely difficult to answer. However, most customers are okay with receiving 4 to 5 messages a month, so feel free to indulge […]

]]> By: 14 of the Best Email Marketing Examples That Work | Dedicated Servers https://www.smartinsights.com/email-marketing/email-communications-strategy/best-frequency-for-email-marketing/#comment-68003 Wed, 06 May 2020 10:20:16 +0000 http://www.smartinsights.com/?p=3669#comment-68003 […]  to SmartInsight, 34% of marketer’s top priority in 2016 is to increase subscriber […]

]]> By: 5 Email Marketing Best Practices for Better Results https://www.smartinsights.com/email-marketing/email-communications-strategy/best-frequency-for-email-marketing/#comment-67929 Tue, 05 May 2020 11:55:34 +0000 http://www.smartinsights.com/?p=3669#comment-67929 […] [6] Chaffey, D., 2017. What Is The Best Frequency For Email Marketing?. [online] Smart Insights. Available at: https://www.smartinsights.com/email-marketing/email-communications-strategy/best-frequency-for-email… […]

]]> By: Dave Chaffey https://www.smartinsights.com/email-marketing/email-communications-strategy/best-frequency-for-email-marketing/#comment-54831 Wed, 28 Sep 2016 06:37:40 +0000 http://www.smartinsights.com/?p=3669#comment-54831 In reply to Dan Muprhy.

Thanks for sharing that App to monitor send frequency – TheInbox looks useful for larger businesses with complex comms strategy.

]]> By: Dan Muprhy https://www.smartinsights.com/email-marketing/email-communications-strategy/best-frequency-for-email-marketing/#comment-54821 Tue, 27 Sep 2016 15:17:28 +0000 http://www.smartinsights.com/?p=3669#comment-54821 We’ve found that email marketing PLUS emails from other parts of the business (customer success, product emails etc) can accidentally cause inbox fatigue. It’s a cross-department coordination issue (the worst kind!), but thinboxapp.com has been useful for alerting us if we cross ‘fatigue’ thresholds then we can adjust our sending plans.

]]> By: Tim Watson https://www.smartinsights.com/email-marketing/email-communications-strategy/best-frequency-for-email-marketing/#comment-44168 Tue, 15 Sep 2015 17:14:56 +0000 http://www.smartinsights.com/?p=3669#comment-44168 The ‘options to solve the frequency dilemma’ are all valid.

But now some rather interesting new data and analysis on this topic. Based on performance data for 8 major online retail brands the right answer is a surprising 6.21 emails / week.

http://www.zettasphere.com/email-frequency-send-sweet-spot-is-6-emails-per-week/

The even more interesting bit in the post is the method to calculate the right frequency for your brand. Taking this a step further it could mean working out what’s best for different segments.

It’s clear that the impact frequency has on performance means guessing or assuming certainly means missing out on getting the highest response.

]]> By: Will Young https://www.smartinsights.com/email-marketing/email-communications-strategy/best-frequency-for-email-marketing/#comment-43587 Wed, 26 Aug 2015 09:23:44 +0000 http://www.smartinsights.com/?p=3669#comment-43587 Good article and comments. Especially agree on testing to find what works for different segment, the power in triggered messages etc. But is it me, or are those DMA stats weird? I added up the percentages in the top chart for 2012, 2013 and 2014. 2012 and 2014 add up to 100%, 2013 adds up to 121%?

While I agree with the sentiment of the article 100%, I’m finding it hard to trust the numbers from the DMA now! 🙂 Am I going crazy here?

]]> By: Mark Brownlow https://www.smartinsights.com/email-marketing/email-communications-strategy/best-frequency-for-email-marketing/#comment-986 Thu, 18 Nov 2010 06:45:57 +0000 http://www.smartinsights.com/?p=3669#comment-986 In reply to Garry Lee.

This is a trend I’m seeing too. In a way, switching to trigger mails etc. takes a lot of the guessing work out of the frequency question. Each recipient gets the amount of email “appropriate” to their likely needs, as expressed by the recipient themselves through purchase and browsing behavior.

Garry: do your clients that are enjoying success with this also have a frequency cap in place, so any one recipient can’t ever get more than X mails a month? Or have they found no need to set such a limit?

]]> By: Tim Watson https://www.smartinsights.com/email-marketing/email-communications-strategy/best-frequency-for-email-marketing/#comment-985 Wed, 17 Nov 2010 16:19:32 +0000 http://www.smartinsights.com/?p=3669#comment-985 A great post.

There is certainly no universal answer, the best frequency is going to depend on expectation, company, offer, audience. It does need testing over a 3 month period to determine this.

A case study contrary to the Toptable study concluded that:

“Going from four email messages per month to 15 per month
month tripled this company’s projected monthly revenue
without any significant negative impact on unsubscribe or
open rates. Put another way, when sending email at the rate
of once per week this company was missing three times the
amount of revenue it could have been making if sending
once every other day.”

The full pdf from which this is taken is published by Marketingexperiments here

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