Marketing - Smart Insights https://www.smartinsights.com/tag/marketing/ Digital Marketing > The Marketing Strategy Blog Wed, 01 Nov 2023 09:11:19 +0000 en-US hourly 1 How to align your marketing strategy with your objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comments Wed, 01 Nov 2023 09:15:34 +0000 http://www.smartinsights.com/?p=3354 An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day-to-day workload Lack of integration between strategic vision and the tactics needed to get there …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/feed/ 11 How to define SMART marketing objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/#comments Tue, 29 Nov 2022 15:45:29 +0000 http://www.smartinsights.com/?p=31878 From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/feed/ 30 Steps towards an ongoing employee training and skills development plan https://www.smartinsights.com/digital-marketing-strategy/planning-ongoing-employee-skills-development/ https://www.smartinsights.com/digital-marketing-strategy/planning-ongoing-employee-skills-development/#respond Wed, 02 Nov 2022 15:45:06 +0000 https://www.smartinsights.com/?p=152562 The cultural digital transformation we experience every day highlights the importance of continuous learning in all aspects of business and marketing. How can you leverage training and skills development planning to achieve your goals this year? The landscape of today’s …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/planning-ongoing-employee-skills-development/feed/ 0 Our top 7 recommended IT marketing skills and tools for you to compete in 2021 https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/#respond Wed, 17 Mar 2021 16:30:00 +0000 https://www.smartinsights.com/?p=148512 Information technology management and marketing is fiercely evolving with tech startups and established businesses rapidly adapting their approaches to IT and IT marketing to add value for their customers We've rounded up our top 7 recommended IT marketing skills and …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/feed/ 0 Digital marketing training to future-proof your career https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-training-to-future-proof-your-career/ Wed, 17 Feb 2021 15:45:27 +0000 https://www.smartinsights.com/?p=159057 What does future-proof digital marketing training look like? When it comes to technology, “The ability of something to continue to be of value into the distant future and not become obsolete” seems pretty obvious. We can all recognize items that …..

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]]> How to use the RACE Framework to optimize your brand strategy https://www.smartinsights.com/online-brand-strategy/brand-development/digital-branding/ https://www.smartinsights.com/online-brand-strategy/brand-development/digital-branding/#respond Wed, 10 Feb 2021 16:00:38 +0000 http://www.smartinsights.com/?p=34587 Need a framework to help your brand stand out? Streamline your brand strategy framework with our tools and templates to cut through the noise Right now, brands are going through an identity crisis like never before. In the age of …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/digital-branding/feed/ 0 Campaign of the week: Gamble pays off for the British Army’s snowflake recruitment campaign https://www.smartinsights.com/digital-marketing-strategy/british-army-snowflake-recruitment-campaign/ https://www.smartinsights.com/digital-marketing-strategy/british-army-snowflake-recruitment-campaign/#respond Sun, 12 May 2019 14:00:00 +0000 https://www.smartinsights.com/?p=136431 How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/british-army-snowflake-recruitment-campaign/feed/ 0 How to increase profit by identifying your marketing profit leaks https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/increase-profit-identifying-marketing-profit-leaks/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/increase-profit-identifying-marketing-profit-leaks/#comments Wed, 12 Feb 2014 07:45:30 +0000 http://www.smartinsights.com/?p=34362 A checklist of the 13 most common touchpoint leaks Over nearly two decades in marketing, and across well over 200 businesses – from as large as Microsoft and as micro as the back bedroom – I have yet to find …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/increase-profit-identifying-marketing-profit-leaks/feed/ 1 5 key social media priorities for marketers in 2013 https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-priorities/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-priorities/#comments Thu, 03 Jan 2013 14:00:36 +0000 http://www.smartinsights.com/?p=20214 As another new year begins, marketers naturally look to develop their skills and awareness in the areas they are responsible for. For me, social media is a key area and within this, these are the areas that I believe are …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-priorities/feed/ 3 3 Types of Magic Words… https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/magic-words/#comments Wed, 01 Feb 2012 08:15:41 +0000 http://www.smartinsights.com/?p=10022 Do magic words exist or are they a copywriting myth? I recently received a copywriting advice email  from Yale University describing the ‘the most powerful words in the English Language’. Here they are: 1. You 2. Results 3. Health 4. …..

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