Multichannel - Smart Insights https://www.smartinsights.com/tag/multichannel/ Digital Marketing > The Marketing Strategy Blog Wed, 01 Nov 2023 09:11:19 +0000 en-US hourly 1 How to align your marketing strategy with your objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comments Wed, 01 Nov 2023 09:15:34 +0000 http://www.smartinsights.com/?p=3354 An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day-to-day workload Lack of integration between strategic vision and the tactics needed to get there …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/feed/ 11 Mobile marketing statistics compilation 2023 https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/#comments Mon, 27 Feb 2023 10:00:18 +0000 http://www.smartinsights.com/?p=4979 Consumer mobile usage and adoption. Use our mobile marketing statistics compilation to inform your digital marketing strategy and mobile user experience "Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing this bold 2008 mobile marketing prediction …..

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]]> https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/feed/ 211 Need a marketing plan for your technology company? https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/ https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/#respond Mon, 05 Sep 2022 14:51:00 +0000 https://www.smartinsights.com/?p=134990 We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan? The IT and High-tech industries are well-known for innovation. But having a great product is only half of the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/feed/ 0 3 keys to embracing the omnichannel customer revolution https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/#respond Mon, 20 Jun 2022 10:00:00 +0000 https://www.smartinsights.com/?p=145940 Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/feed/ 0 Cross-channel marketing and how to implement it https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/#respond Fri, 26 Nov 2021 09:00:00 +0000 https://www.smartinsights.com/?p=150324 9 pointers for strategic marketers to implement and benefit from cross-channel marketing What is cross-channel marketing? Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/feed/ 0 Financial Services digital transformation for marketing leaders https://www.smartinsights.com/digital-marketing-strategy/financial-services-digital-transformation-for-marketing-leaders/ Fri, 26 Mar 2021 15:00:50 +0000 https://www.smartinsights.com/?p=159674 Marketers, managers, and digitally-savvy customers have all experienced first-hand the effects of Financial Services digital transformation over the last year. Of course, challenges relating to digital transformation are not unique to the financial sector. As in many industries, COVID-19 was …..

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]]> Digital marketing for manufacturers in the 4th industrial revolution https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-for-manufacturers-in-the-4th-industrial-revolution/ Tue, 02 Mar 2021 15:45:54 +0000 https://www.smartinsights.com/?p=159275 4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital …..

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]]> What are the essentials of a successful e-commerce marketing plan? https://www.smartinsights.com/digital-marketing-strategy/e-commerce-marketing-plan-omnichannel/ Fri, 12 Feb 2021 00:00:32 +0000 https://www.smartinsights.com/?p=158914 Explore the essentials of a successful e-commerce marketing plan, with real-life examples. Plus find out more about our tools and frameworks to support your strategic planning across the omnichannel retail customer lifecycle What does a good e-commerce marketing plan look …..

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]]> What is omnichannel marketing? https://www.smartinsights.com/digital-marketing-strategy/multichannel-marketing-plan/ https://www.smartinsights.com/digital-marketing-strategy/multichannel-marketing-plan/#respond Fri, 05 Feb 2021 09:15:00 +0000 http://www.smartinsights.com/?p=90571 Streamline your digital marketing strategy through omnichannel marketing planning Knowing where to start and how to structure a plan is often the most difficult part of planning, especially if you aren’t experienced in creating plans. You may already have one …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/multichannel-marketing-plan/feed/ 0 Healthcare marketing: Optimizing customer experience in a competitive digital environment https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/#respond Wed, 27 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=78747 Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where …..

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