Marketing concepts and models Archives - Smart Insights https://www.smartinsights.com/advicetype/marketing-concepts-and-models/ Digital Marketing > The Marketing Strategy Blog Wed, 01 Nov 2023 09:21:58 +0000 en-US hourly 1 Setting goals for your digital marketing https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/#comments Tue, 31 Oct 2023 15:00:59 +0000 http://www.smartinsights.com/?p=3721 Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/feed/ 10 How to use the SOSTAC® planning model and the RACE Framework https://www.smartinsights.com/digital-marketing-strategy/sostac-plan-example/ https://www.smartinsights.com/digital-marketing-strategy/sostac-plan-example/#respond Fri, 28 Jan 2022 09:00:00 +0000 http://www.smartinsights.com/?p=46935 Marketing plan integrating the RACE Framework alongside PR Smith's SOSTAC® planning model Given the increasingly omnichannel nature of marketing today, applying an effective, data-driven approach to your marketing strategy is more important than ever. But it can be difficult finding …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/sostac-plan-example/feed/ 0 How to use the BCG Matrix model https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/ https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/#comments Fri, 07 Jan 2022 10:30:00 +0000 http://www.smartinsights.com/?p=31241 Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/feed/ 18 Pareto’s 80:20 rule in Marketing https://www.smartinsights.com/marketing-planning/marketing-models/paretos-8020-rule-marketing/ https://www.smartinsights.com/marketing-planning/marketing-models/paretos-8020-rule-marketing/#comments Thu, 01 Oct 2020 14:00:30 +0000 http://www.smartinsights.com/?p=37192 Examples of applying the Pareto principle to marketing The 80:20 rule, equally well known as the Pareto principle, is widely used and abused in business, but how does it apply to marketing and digital marketing? In this post I review some …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/paretos-8020-rule-marketing/feed/ 4 9 powerful multichannel marketing tips for e-commerce brands https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/9-powerful-multichannel-marketing-tips-e-commerce-brands/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/9-powerful-multichannel-marketing-tips-e-commerce-brands/#respond Thu, 14 May 2020 15:05:23 +0000 https://www.smartinsights.com/?p=127007 E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/9-powerful-multichannel-marketing-tips-e-commerce-brands/feed/ 0 Five reasons marketers should read Factfulness https://www.smartinsights.com/digital-marketing-strategy/five-reasons-marketers-should-read-factfulness/ https://www.smartinsights.com/digital-marketing-strategy/five-reasons-marketers-should-read-factfulness/#respond Fri, 31 May 2019 08:00:00 +0000 https://www.smartinsights.com/?p=138723 Our dramatic instincts can affect our ability to make effective decisions Hans Rosling is perhaps best known for his ground-breaking TED Talk "The best statistics you’ve ever seen'. Using innovative graphics, unique insights and humour, Hans brought to life little …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/five-reasons-marketers-should-read-factfulness/feed/ 0 Gartner Hype Cycle 2018 – Most emerging technologies are 5-10 years away https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/gartner-hype-cycle-2018-most-emerging-technologies-are-5-10-years-away/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/gartner-hype-cycle-2018-most-emerging-technologies-are-5-10-years-away/#respond Wed, 29 Aug 2018 10:00:20 +0000 https://www.smartinsights.com/?p=123002 Flying Autonomous Vehicles, Biochips, and Blockchain for Data Security - how long do we have to wait until we start seeing these emerging technologies take shape? Changes in technology are inevitable as we strive to create products and ways to …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/gartner-hype-cycle-2018-most-emerging-technologies-are-5-10-years-away/feed/ 0 It’s time for marketers to tap into system 1 thinking https://www.smartinsights.com/digital-marketing-strategy/its-time-for-marketers-to-tap-into-system-1-thinking/ https://www.smartinsights.com/digital-marketing-strategy/its-time-for-marketers-to-tap-into-system-1-thinking/#respond Wed, 08 Aug 2018 10:00:48 +0000 https://www.smartinsights.com/?p=107231 Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, "thinking fast and slow" - but how can marketers use this Scientific theory in their marketing? Last year I was …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/its-time-for-marketers-to-tap-into-system-1-thinking/feed/ 0 How Holistic Testing Can Bring You Greater Rewards https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/holistic-testing-can-bring-greater-rewards/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/holistic-testing-can-bring-greater-rewards/#respond Tue, 27 Jun 2017 08:00:13 +0000 http://www.smartinsights.com/?p=89554 Do you have a holistic testing strategy? Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/holistic-testing-can-bring-greater-rewards/feed/ 0 Three strategic planning tools to shape your multichannel marketing strategy https://www.smartinsights.com/marketing-planning/marketing-models/three-strategic-planning-tools-shape-multichannel-marketing-strategy/ https://www.smartinsights.com/marketing-planning/marketing-models/three-strategic-planning-tools-shape-multichannel-marketing-strategy/#respond Thu, 08 Jun 2017 14:00:00 +0000 http://www.smartinsights.com/?p=76221 A review of different frameworks covering the customer journey, brand and content Today, consumers do not search, engage and consume information within individual channels while making purchase decisions. Their journeys are fluid and choices are influenced by multiple channels, devices …..

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