Planning and budgeting - Smart Insights https://www.smartinsights.com/archive/managing-digital-marketing/planning-budgeting/ Digital Marketing > The Marketing Strategy Blog Thu, 07 Sep 2023 12:14:10 +0000 en-US hourly 1 8 easy to use annual marketing budget templates for small and medium businesses https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/#respond Wed, 06 Sep 2023 15:00:48 +0000 https://www.smartinsights.com/?p=130541 How to strategically manage your marketing spend with 8 integrated simple marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you're not tracking your ROI per channel …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/feed/ 0 Marketing communications plan: The RACE Framework and PASTA model, and how to use them https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-cdommunications-planning-using-pasta-model/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-cdommunications-planning-using-pasta-model/#comments Wed, 02 Mar 2022 16:00:00 +0000 http://www.smartinsights.com/?p=63269 The RACE Framework and PASTA model are complementary models for your marketing communications plan, one is strategic and one is operational, get started today to win more customers Commercial as well as non-profit organizations, routinely confront these typical questions about …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-cdommunications-planning-using-pasta-model/feed/ 2 Are these 5 mistakes holding back your digital marketing plans? https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/5-mistakes-holding-back-digital-marketing-plans/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/5-mistakes-holding-back-digital-marketing-plans/#respond Wed, 30 Dec 2020 11:00:00 +0000 https://www.smartinsights.com/?p=147907 Mistakes happen but there are many that can be avoided when it comes to digital marketing plans. Being aware of common mistakes helps you improve digital marketing Even the top marketing gurus can implement bad marketing strategies if they don’t …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/5-mistakes-holding-back-digital-marketing-plans/feed/ 0 Marketing agency costing and budgeting models https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-agency-costing-and-budgeting-models/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-agency-costing-and-budgeting-models/#comments Thu, 11 Jun 2020 14:45:00 +0000 http://www.smartinsights.com/?p=29285 5 Options for charging fees and paying for agency resource There are a wide range of marketing agency costing and budgeting options for marketers to consider when outsourcing their marketing activities. The fees model used will vary by both type …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-agency-costing-and-budgeting-models/feed/ 2 What is zero-based budgeting and how can it help you? https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/zero-based-budgeting-how-can-it-help-you/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/zero-based-budgeting-how-can-it-help-you/#respond Tue, 09 Jun 2020 14:15:05 +0000 https://www.smartinsights.com/?p=145515 Eliminate bloated bottom lines by adopting a zero-based budgeting approach The ability to develop an efficient and effective budgeting and forecasting process requires extensive experience and on-the-job training that can take years before your boss finally - if ever - …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/zero-based-budgeting-how-can-it-help-you/feed/ 0 Ad credits from Google, Facebook and Tiktok to support businesses during the coronavirus pandemic https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/#respond Wed, 22 Apr 2020 08:22:59 +0000 https://www.smartinsights.com/?p=152622 Google and Facebook plan to offer SMBs ad credits to support them during the coronavirus pandemic. This is what you need to know to secure your share On Friday the 27th of March, Google announced that they will be offering …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/feed/ 0 How to create an effective digital marketing budget for 2020 https://www.smartinsights.com/digital-marketing-strategy/create-an-effective-digital-marketing-budget-2020/ https://www.smartinsights.com/digital-marketing-strategy/create-an-effective-digital-marketing-budget-2020/#respond Wed, 27 Nov 2019 09:00:00 +0000 https://www.smartinsights.com/?p=147260 Nine out of ten marketers expect to increase digital marketing budgets in 2020, but how do you make sure your budget is effective? Digital marketing has proven itself to be one of the most effective types of marketing. Email, social …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/create-an-effective-digital-marketing-budget-2020/feed/ 0 How effective marketing planning can boost productivity https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/how-effective-marketing-planning-can-boost-productivity/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/how-effective-marketing-planning-can-boost-productivity/#respond Mon, 16 Sep 2019 08:00:00 +0000 https://www.smartinsights.com/?p=144057 A five-step plan to marketing productivity One of the recurring observations I’ve found in all the different roles and organizations in which I’ve worked is the inconsistency of marketing planning. In some companies, planning was conducted on an ad hoc …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/how-effective-marketing-planning-can-boost-productivity/feed/ 0 4 ways to upgrade and modernize your business in 2019 https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/how-to-maximise-your-business-budget-useful-tips-and-tricks/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/how-to-maximise-your-business-budget-useful-tips-and-tricks/#respond Wed, 09 Jan 2019 14:30:00 +0000 https://www.smartinsights.com/?p=131006 Even if you’re flushed with success at the moment, you could still benefit from refining your current processes using one of many tools and software available to you Is your business at risk of being left behind in this increasingly …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/how-to-maximise-your-business-budget-useful-tips-and-tricks/feed/ 0 UK adspend for 2017 was a record £22.2billion https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/adspend-for-2017-is-at-a-record-22-2billion/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/adspend-for-2017-is-at-a-record-22-2billion/#respond Tue, 08 May 2018 15:00:52 +0000 https://www.smartinsights.com/?p=114667 Chart of the Day: UK adspend is at a record £22.2 billion for 2017, the eighth year of consecutive growth Adspend for 2017 was a record high following 8 years of continued growth in advertising spend. This according to the latest …..

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