Brand positioning - Smart Insights https://www.smartinsights.com/archive/online-brand-strategy/brand-positioning/ Digital Marketing > The Marketing Strategy Blog Mon, 06 Feb 2023 14:30:44 +0000 en-US hourly 1 What is brand positioning and why aren’t you doing it yet? https://www.smartinsights.com/online-brand-strategy/brand-positioning/what-is-brand-positioning-and-why-arent-you-doing-it-yet/ Fri, 20 Jan 2023 15:34:40 +0000 https://www.smartinsights.com/?p=165122 Learn how to identify and leverage your brand position to create a competitive advantage with our actionable template Think of some iconic brands. What pops into your head? Perhaps it's Coca Cola’s distinctive bottles, Apple’s sleek, futuristic presentation, Amazon’s UX …..

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]]> What is sustainable marketing and how should you use it? https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/#respond Thu, 17 Nov 2022 16:00:18 +0000 https://www.smartinsights.com/?p=145533 Sustainable marketing is a great way to promote the eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/feed/ 0 How strong is your brand identity? https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/#respond Wed, 22 Jun 2022 06:30:58 +0000 https://www.smartinsights.com/?p=109669 Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/feed/ 0 Online branding: a digital-centric approach to developing brands https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/#comments Wed, 19 May 2021 15:00:00 +0000 http://www.smartinsights.com/?p=21756 Updating approaches to your online branding for the digital world Brand is No.1 I want to start with a bold statement.  The online brand is the single most important element to a business or organization. If you think about what …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/feed/ 13 Brand strategy marketing training to win more customers https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-social-media-voice/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-social-media-voice/#comments Wed, 31 Mar 2021 15:00:00 +0000 http://www.smartinsights.com/?p=21961 A successful brand strategy means your business' channels, digital experiences, and tone of voice need to home in on what your key customers want. We've got marketing training to strengthen your branded consumer goods company's relationships with your target audiences. …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-social-media-voice/feed/ 4 Do brands need to be controversial to be socially responsible? https://www.smartinsights.com/online-brand-strategy/controversial-or-socially-responsible/ https://www.smartinsights.com/online-brand-strategy/controversial-or-socially-responsible/#respond Thu, 19 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=134746 Following the Gillette and Nike controversies, is it possible to showcase your brand's attitudes to societal and political issues without backlash? Consumer mindset has evolved and we are now more conscious of the things that we are buying and the …..

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]]> https://www.smartinsights.com/online-brand-strategy/controversial-or-socially-responsible/feed/ 0 The myths and realities of co-branding partnerships https://www.smartinsights.com/online-brand-strategy/myths-realities-co-branding-partnerships/ https://www.smartinsights.com/online-brand-strategy/myths-realities-co-branding-partnerships/#respond Mon, 18 Nov 2019 11:00:00 +0000 https://www.smartinsights.com/?p=139053 Co-branding offers a huge range of benefits but partnerships shouldn’t be formed overnight with half-baked ideas If someone said Nike, Sony and Doritos went into a bar and fell for their respective branding partners Apple, Ericsson and Taco Bell overnight, …..

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]]> https://www.smartinsights.com/online-brand-strategy/myths-realities-co-branding-partnerships/feed/ 0 Consumers are increasingly trusting brands that take a stance https://www.smartinsights.com/online-brand-strategy/consumers-are-increasingly-trusting-brands-that-take-a-stance/ https://www.smartinsights.com/online-brand-strategy/consumers-are-increasingly-trusting-brands-that-take-a-stance/#respond Mon, 30 Sep 2019 14:30:00 +0000 https://www.smartinsights.com/?p=141133 Chart of the Week: 64% of consumers are now belief-driven buyers who want brands to deliver on societal issues, as well as products We all know that trusting a brand increases the chances of a customer buying from it. Building …..

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]]> https://www.smartinsights.com/online-brand-strategy/consumers-are-increasingly-trusting-brands-that-take-a-stance/feed/ 0 How brand marketing can increase your candidate attraction efforts https://www.smartinsights.com/online-brand-strategy/brand-positioning/how-brand-marketing-can-increase-your-candidate-attraction-efforts/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/how-brand-marketing-can-increase-your-candidate-attraction-efforts/#respond Wed, 20 Mar 2019 15:00:00 +0000 https://www.smartinsights.com/?p=134997 If you want to secure the top talent in 2019, you need to position your company as an employer of choice As a marketing professional, you’ll be well adept at maximizing your brand in order to attract new customers. But …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/how-brand-marketing-can-increase-your-candidate-attraction-efforts/feed/ 0 Campaign of the week: P&G and The Olympics Thank You, Mom https://www.smartinsights.com/online-brand-strategy/brand-positioning/campaign-of-the-week-pg-and-the-olympics-thank-you-mum/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/campaign-of-the-week-pg-and-the-olympics-thank-you-mum/#respond Tue, 17 Jul 2018 10:00:00 +0000 https://www.smartinsights.com/?p=119687 Examples showing why the 'Thank you Mom' campaigns are so effective Procter & Gamble Co.’s “Thank You, Mom" campaign is the first of our new series of pieces celebrating the most influential campaigns, both past and present. In this case, …..

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