Digital Marketing Technology selection - Smart Insights https://www.smartinsights.com/tag/digital-marketing-technology-selection/ Digital Marketing > The Marketing Strategy Blog Tue, 24 Oct 2023 15:11:20 +0000 en-US hourly 1 2023 essential digital marketing tools [Infographic] https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/ https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/#comments Thu, 26 Oct 2023 07:15:00 +0000 http://www.smartinsights.com/?p=70837 Use our updated digital marketing tools infographic to audit the types of marketing technology you use As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/feed/ 3 Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comments Thu, 07 Sep 2023 07:00:53 +0000 http://www.smartinsights.com/?p=2728 Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/feed/ 10 2023 Digital marketing trends across the six pillars of marketing https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/ Tue, 03 Jan 2023 14:15:53 +0000 https://www.smartinsights.com/?p=156412 Practical ideas for you to use including how to use ChatGPT Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will be in the year …..

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]]> What can we learn from the fintech marketing boom? https://www.smartinsights.com/digital-marketing-strategy/fintech-marketing/ Wed, 28 Apr 2021 14:30:53 +0000 https://www.smartinsights.com/?p=159969 There are winners and losers from the recent fintech marketing shakeup in the financial services sector. The key is putting your customers first as we delve into the latest trends and innovations in the finance landscape Financial Services marketers are …..

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]]> Tech marketing strategy and planning for IT and high tech leaders https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/ https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/#respond Fri, 16 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=86495 Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We've got the marketing tools and training you need. Looking to strengthen your technology company's marketing strategy? As …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/feed/ 0 Technology product marketing lifecycle strategies for your IT/High tech business https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/ https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/#respond Fri, 19 Feb 2021 15:30:51 +0000 https://www.smartinsights.com/?p=111893 Grow your IT/high tech business by applying the latest industry strategies for technology product marketing across the product lifecycle What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/feed/ 0 Sentiment Analysis: Deeper actionable insights for your marketing strategy https://www.smartinsights.com/digital-marketing-strategy/sentiment-analysis-deeper-actionable-insights-for-your-marketing-strategy/ Thu, 29 Oct 2020 15:40:50 +0000 https://www.smartinsights.com/?p=157368 What benefits might deeper, actionable, aspect-based sentiment analysis offer for your marketing strategy and planning? I have recently attended the Social Data Summit, which gathered prominent speakers from leading brands and organizations to discuss the latest developments in digital insights, …..

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]]> What’s new? What’s next? 6 essential marketing trends for 2020 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/6-essential-marketing-trends-for-2020/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/6-essential-marketing-trends-for-2020/#respond Mon, 06 Jan 2020 10:00:11 +0000 https://www.smartinsights.com/?p=143736 Examples of digital marketing tools and techniques to give you an edge in the year ahead Well, we’ve nearly made it! For years I’ve been looking to the future, predicting how innovations in digital media, platforms and technology will shape …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/6-essential-marketing-trends-for-2020/feed/ 0 The Marketing technology Landscape in 2018 [Infographic] https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-technology-2014/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-technology-2014/#respond Thu, 03 May 2018 11:00:57 +0000 http://www.smartinsights.com/?p=33901 6 implications for selecting and managing today's and tomorrow's marketing technology We've been sharing the latest Marketing Technology Landscape map by Scott Brinker, @chiefmartec for several years now. You've almost certainly seen one of the earlier iterations since it has been widely …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-technology-2014/feed/ 0 The State of Marketing Automation in 2017 https://www.smartinsights.com/lead-generation/marketing-automation/state-marketing-automation-2017/ https://www.smartinsights.com/lead-generation/marketing-automation/state-marketing-automation-2017/#respond Fri, 07 Jul 2017 08:00:00 +0000 http://www.smartinsights.com/?p=90086 Which are the technologies that are dominating the Marketing Automation space? Did you know that when it comes to marketing automation, just six technologies hold more than half of the market share? Well, now you do – courtesy of competitive intelligence …..

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