Digital Marketing Tools | Smart Insights https://www.smartinsights.com/tag/digital-marketing-tools/ Digital Marketing > The Marketing Strategy Blog Tue, 24 Oct 2023 15:11:20 +0000 en-US hourly 1 2023 essential digital marketing tools [Infographic] https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/ https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/#comments Thu, 26 Oct 2023 07:15:00 +0000 http://www.smartinsights.com/?p=70837 Use our updated digital marketing tools infographic to audit the types of marketing technology you use As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/feed/ 3 A framework for creating an effective retail strategy in 2024 https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/#respond Fri, 15 Sep 2023 15:00:00 +0000 https://www.smartinsights.com/?p=150317 A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/feed/ 0 10 reasons you need a digital marketing strategy in 2023 https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/#comments Wed, 21 Jun 2023 12:55:34 +0000 http://www.smartinsights.com/?p=2977 If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track...

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/feed/ 55 The best free marketing tools that every hands-on marketer should use https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/#comments Wed, 01 Mar 2023 11:00:00 +0000 http://www.smartinsights.com/?p=19275 Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them - across 8 marketing analysis activities I find that when running training courses, the tools I recommend to help marketers are always …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/feed/ 81 Digital marketing strategy and planning template https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/#comments Wed, 01 Feb 2023 10:20:17 +0000 https://www.smartinsights.com/?p=153501 Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/feed/ 3 How to create a powerful marketing technology stack [Infographic] https://www.smartinsights.com/managing-digital-marketing/create-powerful-marketing-technology-stack-infographic/ https://www.smartinsights.com/managing-digital-marketing/create-powerful-marketing-technology-stack-infographic/#respond Fri, 17 Sep 2021 14:00:00 +0000 http://www.smartinsights.com/?p=87587 A flow chart to create a marketing technology stack tailored to your business needs We talk about the importance of using the right digital marketing tools a lot here at Smart Insights. When used correctly, a marketing technology stack can …..

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]]> https://www.smartinsights.com/managing-digital-marketing/create-powerful-marketing-technology-stack-infographic/feed/ 0 Business growth strategies for 2021: From startups to MNCs, how strategic marketing sustains growth https://www.smartinsights.com/managing-digital-marketing/growth-hacking/how-to-grow-your-business-in-2020/ https://www.smartinsights.com/managing-digital-marketing/growth-hacking/how-to-grow-your-business-in-2020/#respond Wed, 16 Jun 2021 14:00:00 +0000 https://www.smartinsights.com/?p=148477 Strategic marketing is a key part of ensuring you achieve your business growth goals. Lead your team to accelerated growth through digital marketing It has been a challenging year for marketers, with market uncertainty, reduced budgets, and huge shifts in …..

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]]> https://www.smartinsights.com/managing-digital-marketing/growth-hacking/how-to-grow-your-business-in-2020/feed/ 0 Financial Services digital transformation for marketing leaders https://www.smartinsights.com/digital-marketing-strategy/financial-services-digital-transformation-for-marketing-leaders/ Fri, 26 Mar 2021 15:00:50 +0000 https://www.smartinsights.com/?p=159674 Marketers, managers, and digitally-savvy customers have all experienced first-hand the effects of Financial Services digital transformation over the last year. Of course, challenges relating to digital transformation are not unique to the financial sector. As in many industries, COVID-19 was …..

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]]> What does digital transformation mean for your manufacturing marketing strategy? https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/#respond Fri, 12 Mar 2021 15:30:42 +0000 https://www.smartinsights.com/?p=121888 Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/feed/ 0 Digital marketing training to future-proof your career https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-training-to-future-proof-your-career/ Wed, 17 Feb 2021 15:45:27 +0000 https://www.smartinsights.com/?p=159057 What does future-proof digital marketing training look like? When it comes to technology, “The ability of something to continue to be of value into the distant future and not become obsolete” seems pretty obvious. We can all recognize items that …..

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