Marketing Technology Stack - Smart Insights https://www.smartinsights.com/tag/marketing-technology-stack/ Digital Marketing > The Marketing Strategy Blog Tue, 24 Oct 2023 15:11:20 +0000 en-US hourly 1 2023 essential digital marketing tools [Infographic] https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/ https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/#comments Thu, 26 Oct 2023 07:15:00 +0000 http://www.smartinsights.com/?p=70837 Use our updated digital marketing tools infographic to audit the types of marketing technology you use As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/feed/ 3 Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comments Thu, 07 Sep 2023 07:00:53 +0000 http://www.smartinsights.com/?p=2728 Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/feed/ 10 What can we learn from the fintech marketing boom? https://www.smartinsights.com/digital-marketing-strategy/fintech-marketing/ Wed, 28 Apr 2021 14:30:53 +0000 https://www.smartinsights.com/?p=159969 There are winners and losers from the recent fintech marketing shakeup in the financial services sector. The key is putting your customers first as we delve into the latest trends and innovations in the finance landscape Financial Services marketers are …..

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]]> Technology product marketing lifecycle strategies for your IT/High tech business https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/ https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/#respond Fri, 19 Feb 2021 15:30:51 +0000 https://www.smartinsights.com/?p=111893 Grow your IT/high tech business by applying the latest industry strategies for technology product marketing across the product lifecycle What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/feed/ 0 Sentiment Analysis: Deeper actionable insights for your marketing strategy https://www.smartinsights.com/digital-marketing-strategy/sentiment-analysis-deeper-actionable-insights-for-your-marketing-strategy/ Thu, 29 Oct 2020 15:40:50 +0000 https://www.smartinsights.com/?p=157368 What benefits might deeper, actionable, aspect-based sentiment analysis offer for your marketing strategy and planning? I have recently attended the Social Data Summit, which gathered prominent speakers from leading brands and organizations to discuss the latest developments in digital insights, …..

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]]> What’s in your marketing technology stack? https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/whats-in-your-marketing-technology-stack/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/whats-in-your-marketing-technology-stack/#respond Thu, 21 Sep 2017 15:00:37 +0000 http://www.smartinsights.com/?p=97237 Chart of the Day: The popularity of different martech stack components You will know that our options for using online services to manage marketing and get insight have increased dramatically over the past few years. Scott Brinker's martech landscape now covers …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/whats-in-your-marketing-technology-stack/feed/ 0 How to Audit your Martech Stack using 6 essential categories of Martech https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/audit-martech-stack/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/audit-martech-stack/#respond Thu, 25 May 2017 10:00:00 +0000 http://www.smartinsights.com/?p=88101 Audit your marketing technology stack with the 6Cs to refine its capabilities and prove its return on investment Do you know the stackies? They're an informal contest arranged by Scott Brinker, creator of the marketing technology vendor landscape where different companies …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/audit-martech-stack/feed/ 0 Creating your Martech stack: What you need to know https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/creating-martech-stack-need-know/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/creating-martech-stack-need-know/#respond Thu, 18 May 2017 10:00:00 +0000 http://www.smartinsights.com/?p=87924 How to build the right marketing technology stack for your business It's now a lot more common to talk about choosing 'martech stacks' and rightly so, given the impact that technology, data and insight can have on marketing today.  The …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/creating-martech-stack-need-know/feed/ 0 Five good reasons for you to reconsider your digital procurement processes https://www.smartinsights.com/manage-digital-transformation/five-good-reasons-reconsider-digital-procurement-processes/ https://www.smartinsights.com/manage-digital-transformation/five-good-reasons-reconsider-digital-procurement-processes/#respond Tue, 19 Jul 2016 10:00:00 +0000 http://www.smartinsights.com/?p=75808 An honest and frank look at the often flawed digital procurement process from the [supplier] dark side The software procurement process is fundamentally flawed. It's a waste of time and I'd go as far to say that neither the buyer …..

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