Smart Insights https://www.smartinsights.com/ Digital Marketing > The Marketing Strategy Blog Fri, 10 Nov 2023 11:07:40 +0000 en-US hourly 1 Free 3-page marketing plan template for a small business https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/free-sme-smb-marketing-plan-template/ Wed, 08 Nov 2023 11:48:04 +0000 https://www.smartinsights.com/?p=167437 Use our simple, 15 section download to quickly create a marketing plan for your business Many marketing plan templates you will find online were created long ago for larger businesses and aren’t so relevant to small and startup business competing …..

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]]> The Content Distribution Matrix [#infographic] https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/#comments Wed, 08 Nov 2023 11:15:06 +0000 http://www.smartinsights.com/?p=42640 Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen, or even better, used our Content Marketing Matrix developed with First10. It …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/feed/ 1 3 product launch marketing plan examples https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/#respond Mon, 06 Nov 2023 15:30:29 +0000 http://www.smartinsights.com/?p=98746 Mastering the art of the product launch: 3 product launch examples plus our recommended process and templates for a successful product launch You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/feed/ 0 How to create a marketing plan https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/#comments Mon, 06 Nov 2023 11:40:32 +0000 http://www.smartinsights.com/?p=21374 A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed...

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/feed/ 5 The Content Marketing Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/#comments Fri, 03 Nov 2023 15:15:54 +0000 http://www.smartinsights.com/?p=13758 A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/feed/ 53 8 email marketing experience trends for 2024 https://www.smartinsights.com/email-marketing/8-email-marketing-experience-trends-to-focus-on-in-2024/ Thu, 02 Nov 2023 11:10:51 +0000 https://www.smartinsights.com/?p=167348 Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. …..

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]]> How to align your marketing strategy with your objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comments Wed, 01 Nov 2023 09:15:34 +0000 http://www.smartinsights.com/?p=3354 An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day-to-day workload Lack of integration between strategic vision and the tactics needed to get there …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/feed/ 11 Setting goals for your digital marketing https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/#comments Tue, 31 Oct 2023 15:00:59 +0000 http://www.smartinsights.com/?p=3721 Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/feed/ 10 Why are more marketing agencies and consultants using specialist digital marketing white labelling? https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/#respond Fri, 27 Oct 2023 15:45:00 +0000 http://www.smartinsights.com/?p=86597 Using re-brandable digital marketing tools and templates can help small marketing agencies and consultants compete with the bigger players - here's how The concept behind white labeling/private labeling in business is simple. It's a business arrangement in which one company …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/white-labeling-offers-great-opportunities-smbs/feed/ 0 2023 essential digital marketing tools [Infographic] https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/ https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/#comments Thu, 26 Oct 2023 07:15:00 +0000 http://www.smartinsights.com/?p=70837 Use our updated digital marketing tools infographic to audit the types of marketing technology you use As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, …..

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