Digital marketing platforms - Smart Insights https://www.smartinsights.com/archive/digital-marketing-platforms/ Digital Marketing > The Marketing Strategy Blog Tue, 24 Oct 2023 15:11:20 +0000 en-US hourly 1 2023 essential digital marketing tools [Infographic] https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/ https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/#comments Thu, 26 Oct 2023 07:15:00 +0000 http://www.smartinsights.com/?p=70837 Use our updated digital marketing tools infographic to audit the types of marketing technology you use As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/feed/ 3 5 ways to use Augmented Reality in your marketing strategy https://www.smartinsights.com/digital-marketing-platforms/augmented-reality/5-ways-to-use-augmented-reality-in-your-marketing-strategy/ https://www.smartinsights.com/digital-marketing-platforms/augmented-reality/5-ways-to-use-augmented-reality-in-your-marketing-strategy/#respond Tue, 23 Jun 2020 14:12:00 +0000 https://www.smartinsights.com/?p=136428 AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today's markets are driven more and more by the needs and desires of consumers. As technology advances, those desires …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/augmented-reality/5-ways-to-use-augmented-reality-in-your-marketing-strategy/feed/ 0 5 simple truths to define your video marketing strategy https://www.smartinsights.com/digital-marketing-platforms/video-marketing/5-simple-truths-to-define-your-video-marketing-strategy/ https://www.smartinsights.com/digital-marketing-platforms/video-marketing/5-simple-truths-to-define-your-video-marketing-strategy/#respond Mon, 09 Mar 2020 15:00:00 +0000 https://www.smartinsights.com/?p=150327 Nobody can deny that the rise of video has drastically changed the way we consume content. Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/video-marketing/5-simple-truths-to-define-your-video-marketing-strategy/feed/ 0 Webinar response statistics https://www.smartinsights.com/digital-marketing-platforms/webcasting/webinar-response-statistics/ https://www.smartinsights.com/digital-marketing-platforms/webcasting/webinar-response-statistics/#respond Tue, 03 Mar 2020 16:40:38 +0000 https://www.smartinsights.com/?p=109840 Benchmarks of B2B webinar promotion and presentation Webinars are a key inbound marketing technique, particularly for business-to-business companies. Webinars can be used to support different audience engagement goals across the B2B marketing and sales funnel from attracting new prospects to …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/webcasting/webinar-response-statistics/feed/ 0 SEO video marketing: Defining your video marketing strategy https://www.smartinsights.com/digital-marketing-platforms/video-marketing/seo-video-marketing-defining-your-video-marketing-strategy/ https://www.smartinsights.com/digital-marketing-platforms/video-marketing/seo-video-marketing-defining-your-video-marketing-strategy/#respond Wed, 26 Feb 2020 11:05:14 +0000 https://www.smartinsights.com/?p=117930 Five practical steps to improve your video SEO and align objectives with strategy and tactics Video is becoming an increasingly important element in the modern content marketer’s toolkit. When we consider that YouTube alone is the world’s second largest search …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/video-marketing/seo-video-marketing-defining-your-video-marketing-strategy/feed/ 0 Video streaming – Where are we headed and what does it mean for marketers? https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-streaming-what-does-it-mean-for-marketers/ https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-streaming-what-does-it-mean-for-marketers/#respond Wed, 12 Feb 2020 09:00:00 +0000 https://www.smartinsights.com/?p=149287 Streaming has quickly become the primary source of video consumption within the US and around the world, so what do marketers need to bear in mind? For most of us, the internet is already the primary source of the videos …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-streaming-what-does-it-mean-for-marketers/feed/ 0 Video marketing statistics to know for 2020 https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/ https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/#respond Tue, 11 Feb 2020 09:15:00 +0000 https://www.smartinsights.com/?p=133508 Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy Video is a highly effective form of …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/feed/ 0 Why webinars should be a part of your marketing strategy https://www.smartinsights.com/digital-marketing-platforms/webcasting/why-webinars-should-be-a-part-of-your-marketing-strategy/ https://www.smartinsights.com/digital-marketing-platforms/webcasting/why-webinars-should-be-a-part-of-your-marketing-strategy/#respond Thu, 06 Feb 2020 11:00:41 +0000 https://www.smartinsights.com/?p=149805 Learn the different types of webinar you can host to attract and connect with new customers Webinars are, essentially, online workshops, courses, demonstrations or seminars. They can either be live or recorded, and they can take various forms. Depending on …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/webcasting/why-webinars-should-be-a-part-of-your-marketing-strategy/feed/ 0 Video marketing trends 2020 https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-trends-2020/ https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-trends-2020/#respond Tue, 14 Jan 2020 09:11:00 +0000 https://www.smartinsights.com/?p=144555 Find out what video marketing trends you need to be aware of for 2020 in order to better shape your digital marketing strategy and deliver results. Social media, the rise of Stories and the way in which people consume media …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-trends-2020/feed/ 0 Which is best for blog SEO: separate domain, subdomain or subfolder? https://www.smartinsights.com/search-engine-optimisation-seo/internal-linking-strategy/which-is-best-for-blog-seo-subdomain-or-subfolder/ https://www.smartinsights.com/search-engine-optimisation-seo/internal-linking-strategy/which-is-best-for-blog-seo-subdomain-or-subfolder/#comments Thu, 09 Jan 2020 15:10:12 +0000 http://www.davechaffey.com/blog/?p=230 This Subdomain vs subfolder issue is one of many decisions on business blogging to get right for companies deciding on setting up a blog...

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