Models and frameworks Archives - Smart Insights https://www.smartinsights.com/advicetype/models-and-frameworks/ Digital Marketing > The Marketing Strategy Blog Sun, 27 Aug 2023 13:22:53 +0000 en-US hourly 1 How to create an actionable customer journey map using RACE https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/create-an-actionable-customer-journey-map-using-race/ Fri, 25 Aug 2023 09:26:07 +0000 https://www.smartinsights.com/?p=164048 Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..

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]]> How to create a PESTLE analysis for marketing planning https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-pestle-analysis-for-marketing-planning/ Wed, 28 Jun 2023 12:36:13 +0000 https://www.smartinsights.com/?p=166326 Learn how to create a PESTLE analysis to identify threats and opportunities in the macro environment to guide your marketing planning You may have heard PESTLE mentioned when studying marketing theory or in your workplace. It is a powerful, yet …..

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]]> How to use the 7Ps Marketing Mix https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/ https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/#comments Fri, 14 Apr 2023 08:00:00 +0000 http://www.smartinsights.com/?p=33209 What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/feed/ 68 The AIDA model https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/#comments Mon, 20 Mar 2023 09:30:00 +0000 http://www.smartinsights.com/?p=30558 AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/feed/ 29 What is brand positioning and why aren’t you doing it yet? https://www.smartinsights.com/online-brand-strategy/brand-positioning/what-is-brand-positioning-and-why-arent-you-doing-it-yet/ Fri, 20 Jan 2023 15:34:40 +0000 https://www.smartinsights.com/?p=165122 Learn how to identify and leverage your brand position to create a competitive advantage with our actionable template Think of some iconic brands. What pops into your head? Perhaps it's Coca Cola’s distinctive bottles, Apple’s sleek, futuristic presentation, Amazon’s UX …..

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]]> Introducing The RACE Growth System and RACE Planning Framework: practical tools to improve your digital marketing https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/#comments Thu, 17 Nov 2022 09:00:38 +0000 http://www.smartinsights.com/?p=2793 How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage and optimize their digital marketing using a more strategic, structured, and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/feed/ 58 Golden Circle model: Simon Sinek’s theory of value proposition ‘start with why’ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/ https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/#respond Tue, 25 Oct 2022 08:00:00 +0000 http://www.smartinsights.com/?p=59226 Simon Sinek explains how to use the Golden Circle model to truly differentiate your brand's value proposition when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/feed/ 0 The segmentation, targeting, positioning (STP) marketing model https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/#comments Mon, 24 Oct 2022 14:05:00 +0000 http://www.smartinsights.com/?p=32773 How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/feed/ 16 SOSTAC® marketing planning model guide and the RACE Growth System https://www.smartinsights.com/digital-marketing-strategy/sostac-model/ https://www.smartinsights.com/digital-marketing-strategy/sostac-model/#comments Thu, 20 Oct 2022 14:35:30 +0000 http://www.smartinsights.com/?p=4596 What is PR Smith's SOSTAC® marketing planning model, what is the RACE Growth System, and how do you use them to win more customers? If you don't know PR Smith's SOSTAC® model, it's worth getting to know if you're involved with …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/sostac-model/feed/ 29 Need to create a winning marketing campaign? Plan your strategy across the RACE Framework. https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/ https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/#respond Wed, 04 May 2022 08:00:00 +0000 https://www.smartinsights.com/?p=132278 Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..

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