Digital Marketing Models | Smart Insights - Digital Marketing Advice https://www.smartinsights.com/tag/digital-marketing-models/ Digital Marketing > The Marketing Strategy Blog Wed, 09 Aug 2023 11:00:41 +0000 en-US hourly 1 How to use SWOT/TOWS for prioritization: Our actionable SWOT analysis template https://www.smartinsights.com/marketplace-analysis/swot-analysis/swot-analysis/ https://www.smartinsights.com/marketplace-analysis/swot-analysis/swot-analysis/#comments Wed, 19 Jul 2023 11:30:02 +0000 http://www.smartinsights.com/?p=4004 Our guide to creating a SWOT analysis to define digital strategy using the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what …..

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]]> https://www.smartinsights.com/marketplace-analysis/swot-analysis/swot-analysis/feed/ 12 Marketing models that have stood the test of time https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/marketing-models/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/marketing-models/#comments Thu, 24 Nov 2022 15:30:00 +0000 http://www.smartinsights.com/?p=4479 What do you think is the best, i.e. most useful marketing model? Download our free RACE Growth System guide and learn the skills and techniques you need to boost your marketing strategy You may have noticed we're fans of using …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/marketing-models/feed/ 42 Introducing The RACE Growth System and RACE Planning Framework: practical tools to improve your digital marketing https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/#comments Thu, 17 Nov 2022 09:00:38 +0000 http://www.smartinsights.com/?p=2793 How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage and optimize their digital marketing using a more strategic, structured, and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/feed/ 58 Marketing communications plan: The RACE Framework and PASTA model, and how to use them https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-cdommunications-planning-using-pasta-model/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-cdommunications-planning-using-pasta-model/#comments Wed, 02 Mar 2022 16:00:00 +0000 http://www.smartinsights.com/?p=63269 The RACE Framework and PASTA model are complementary models for your marketing communications plan, one is strategic and one is operational, get started today to win more customers Commercial as well as non-profit organizations, routinely confront these typical questions about …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/marketing-cdommunications-planning-using-pasta-model/feed/ 2 How to use the BCG Matrix model https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/ https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/#comments Fri, 07 Jan 2022 10:30:00 +0000 http://www.smartinsights.com/?p=31241 Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/feed/ 18 The Ansoff Model https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/#comments Thu, 12 Aug 2021 14:00:00 +0000 http://www.smartinsights.com/?p=30920 The Ansoff Model is a matrix that helps marketing leaders identify business growth opportunities for their marketing strategies in a challenging market What is the Ansoff Model? Also referred to as the Ansoff matrix, due to its grid format, the …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/feed/ 12 Customer journey models to master your omnichannel strategy https://www.smartinsights.com/marketing-planning/marketing-models/mckinseys-consumer-decision-journey/ https://www.smartinsights.com/marketing-planning/marketing-models/mckinseys-consumer-decision-journey/#respond Thu, 22 Jul 2021 15:00:00 +0000 http://www.smartinsights.com/?p=67123 McKinsey's consumer decision journey model helps you identify the moment of purchase, while the RACE Framework helps you build a strategy to get there. Use these customer journey models to win more customers Based on empirical research, in 2009, McKinsey …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/mckinseys-consumer-decision-journey/feed/ 0 Business model frameworks for your business canvas or marketing plan https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/summarising-business-models-use-the-business-model-canvas-diagram/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/summarising-business-models-use-the-business-model-canvas-diagram/#comments Wed, 07 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=24779 How do you summarise a business model canvas or marketing plan for online startups using a single sheet of A4? Our top business model frameworks for you Defining a clear online business model framework is essential for a new startup …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/summarising-business-models-use-the-business-model-canvas-diagram/feed/ 18 4Cs marketing model: Two models with the same acronym https://www.smartinsights.com/marketing-planning/marketing-models/4cs-marketing-model/ https://www.smartinsights.com/marketing-planning/marketing-models/4cs-marketing-model/#respond Tue, 15 Dec 2020 15:05:34 +0000 http://www.smartinsights.com/?p=44596 Do you know your 4Cs from your 4Cs? Read more about these two marketing models, plus find practical examples to apply to your marketing strategy What is the 4Cs marketing model? Two groups of marketers have created the 4Cs marketing …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/4cs-marketing-model/feed/ 0 Pharmaceutical marketing strategies: 3 recommendations for your 2021 marketing plan https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/#comments Tue, 24 Nov 2020 15:00:00 +0000 http://www.smartinsights.com/?p=47790 Read up on our latest pharmaceutical marketing strategy recommendations to optimize your marketing plan and convert more customers over the next 12 months Take stock heading into 2021 after what has been a challenging year for pharmaceutical marketers, healthcare, medical …..

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