Measuring digital marketing effectiveness - Smart Insights https://www.smartinsights.com/tag/measuring-digital-marketing-effectiveness/ Digital Marketing > The Marketing Strategy Blog Fri, 20 Oct 2023 10:33:30 +0000 en-US hourly 1 Define effective digital marketing KPIs to achieve your goals https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/#respond Sun, 15 Oct 2023 11:00:00 +0000 https://www.smartinsights.com/?p=101150 Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/feed/ 0 Digital marketing objectives: How to plan, measure and achieve your marketing goals https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/ https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/#respond Fri, 02 Dec 2022 15:50:00 +0000 https://www.smartinsights.com/?p=148482 Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you're …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/feed/ 0 Introducing The RACE Growth System and RACE Planning Framework: practical tools to improve your digital marketing https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/#comments Thu, 17 Nov 2022 09:00:38 +0000 http://www.smartinsights.com/?p=2793 How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage and optimize their digital marketing using a more strategic, structured, and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/feed/ 58 Tracking campaigns in Google Analytics https://www.smartinsights.com/google-analytics/google-analytics-campaign-tracking/campaign-tracking-aa09/ https://www.smartinsights.com/google-analytics/google-analytics-campaign-tracking/campaign-tracking-aa09/#comments Thu, 29 Jun 2017 10:00:00 +0000 http://www.smartinsights.com/?p=43783 A how-to guide for campaign reporting with examples One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a little bit technical but easy to do once you understand a few simple …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-campaign-tracking/campaign-tracking-aa09/feed/ 1 Introducing our RACE Google Analytics dashboard to help stay on top of your critical marketing KPIs https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/introducing-race-analytics-dashboard-help-stay-top-critical-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/introducing-race-analytics-dashboard-help-stay-top-critical-marketing-kpis/#respond Wed, 07 Dec 2016 15:00:00 +0000 http://www.smartinsights.com/?p=78376 Use our new Digital Marketing metrics Google Docs reporting Spreadsheet to see your key marketing metrics at a glance For Marketing, Digital marketing or e-commerce managers, the first week of the month is always a frantic one launching new campaigns, monthly …..

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