Digital marketing - Smart Insights https://www.smartinsights.com/tag/digital-marketing/ Digital Marketing > The Marketing Strategy Blog Wed, 06 Sep 2023 09:00:42 +0000 en-US hourly 1 Marketing strategy vs tactics – why the difference matters https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/ https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/#respond Tue, 05 Sep 2023 12:00:00 +0000 https://www.smartinsights.com/?p=116182 9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that 'crops up' when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/feed/ 0 10 reasons you need a digital marketing strategy in 2023 https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/#comments Wed, 21 Jun 2023 12:55:34 +0000 http://www.smartinsights.com/?p=2977 If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track...

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/feed/ 55 The segmentation, targeting, positioning (STP) marketing model https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/#comments Mon, 24 Oct 2022 14:05:00 +0000 http://www.smartinsights.com/?p=32773 How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/feed/ 16 Digital marketing for startups: best practices for new businesses https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-best-practices-for-new-start-up-businesses/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-best-practices-for-new-start-up-businesses/#respond Mon, 09 May 2022 14:00:00 +0000 https://www.smartinsights.com/?p=141622 Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Read on to find out more about digital marketing for startups Interested in digital marketing for startups? So you recently started a business. Or maybe …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-best-practices-for-new-start-up-businesses/feed/ 0 Need to create a winning marketing campaign? Plan your strategy across the RACE Framework. https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/ https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/#respond Wed, 04 May 2022 08:00:00 +0000 https://www.smartinsights.com/?p=132278 Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/feed/ 0 Financial Services digital transformation for marketing leaders https://www.smartinsights.com/digital-marketing-strategy/financial-services-digital-transformation-for-marketing-leaders/ Fri, 26 Mar 2021 15:00:50 +0000 https://www.smartinsights.com/?p=159674 Marketers, managers, and digitally-savvy customers have all experienced first-hand the effects of Financial Services digital transformation over the last year. Of course, challenges relating to digital transformation are not unique to the financial sector. As in many industries, COVID-19 was …..

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]]> Our top 7 recommended IT marketing skills and tools for you to compete in 2021 https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/#respond Wed, 17 Mar 2021 16:30:00 +0000 https://www.smartinsights.com/?p=148512 Information technology management and marketing is fiercely evolving with tech startups and established businesses rapidly adapting their approaches to IT and IT marketing to add value for their customers We've rounded up our top 7 recommended IT marketing skills and …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/7-skills-your-marketing-team-needs-ai-implementation/feed/ 0 What does digital transformation mean for your manufacturing marketing strategy? https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/#respond Fri, 12 Mar 2021 15:30:42 +0000 https://www.smartinsights.com/?p=121888 Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/feed/ 0 Your 2021 guide to advertising on Baidu https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/ https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/#respond Fri, 05 Mar 2021 16:30:42 +0000 https://www.smartinsights.com/?p=128713 Tips and tricks to help you get the most out of paid search on China’s largest search platform With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/feed/ 0 Healthcare marketing strategies to increase customer conversion and retention https://www.smartinsights.com/lead-generation/lead-generation-analytics/average-landing-page-conversion-rates-for-lead-generation/ https://www.smartinsights.com/lead-generation/lead-generation-analytics/average-landing-page-conversion-rates-for-lead-generation/#respond Thu, 18 Feb 2021 15:00:00 +0000 http://www.smartinsights.com/?p=94231 Exploring the latest medical landing page conversion rates to inform your pharma or healthcare marketing strategy 'What does good look like?' 'How do we compare?' and 'How do we get there?' are common questions when healthcare marketing strategy is concerned. …..

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