Digital Marketing Skills | Smart Insights https://www.smartinsights.com/tag/digital-marketing-skills/ Digital Marketing > The Marketing Strategy Blog Wed, 28 Jun 2023 10:07:58 +0000 en-US hourly 1 10 reasons you need a digital marketing strategy in 2023 https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/#comments Wed, 21 Jun 2023 12:55:34 +0000 http://www.smartinsights.com/?p=2977 If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track...

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/feed/ 55 5 digital marketing skills you need to master to thrive in tomorrow’s workplace https://www.smartinsights.com/managing-digital-marketing/personal-career-development/6-skills-tomorrows-digital-marketers-need-to-master/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/6-skills-tomorrows-digital-marketers-need-to-master/#respond Mon, 27 Mar 2023 14:00:00 +0000 https://www.smartinsights.com/?p=148460 Basic marketing principles may remain the same but the digital marketing skills and tools you need to thrive in the workplace are constantly evolving. How can tomorrow's digital marketers future proof their marketing skills? Preparing for a job in the …..

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]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/6-skills-tomorrows-digital-marketers-need-to-master/feed/ 0 Steps towards an ongoing employee training and skills development plan https://www.smartinsights.com/digital-marketing-strategy/planning-ongoing-employee-skills-development/ https://www.smartinsights.com/digital-marketing-strategy/planning-ongoing-employee-skills-development/#respond Wed, 02 Nov 2022 15:45:06 +0000 https://www.smartinsights.com/?p=152562 The cultural digital transformation we experience every day highlights the importance of continuous learning in all aspects of business and marketing. How can you leverage training and skills development planning to achieve your goals this year? The landscape of today’s …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/planning-ongoing-employee-skills-development/feed/ 0 10 marketing skills you should be investing in for your business https://www.smartinsights.com/digital-marketing-strategy/10-marketing-skills-for-business/ https://www.smartinsights.com/digital-marketing-strategy/10-marketing-skills-for-business/#respond Fri, 06 Aug 2021 14:00:00 +0000 https://www.smartinsights.com/?p=150331 To give your business the best chance of success, you need to invest in marketing skills. For a simple reason: marketing provides visibility for your products and converts customers. Having said that, investing in marketing skills goes beyond just buying …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/10-marketing-skills-for-business/feed/ 0 What does digital transformation mean for your manufacturing marketing strategy? https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/#respond Fri, 12 Mar 2021 15:30:42 +0000 https://www.smartinsights.com/?p=121888 Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/digital-maturity-comparison/feed/ 0 Digital marketing training to future-proof your career https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-training-to-future-proof-your-career/ Wed, 17 Feb 2021 15:45:27 +0000 https://www.smartinsights.com/?p=159057 What does future-proof digital marketing training look like? When it comes to technology, “The ability of something to continue to be of value into the distant future and not become obsolete” seems pretty obvious. We can all recognize items that …..

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]]> Pharma marketing in 2021: The key digital skills and tools to invest in for your team this year https://www.smartinsights.com/digital-marketing-strategy/many-digital-specialists-needed-marketing-team/ https://www.smartinsights.com/digital-marketing-strategy/many-digital-specialists-needed-marketing-team/#respond Fri, 15 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=87332 As digital transformation continues to shape the new relationship between healthcare providers and their customers, upskill your pharma marketing team with the key digital skills and tools to improve performance The question of the key digital skills and tools in …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/many-digital-specialists-needed-marketing-team/feed/ 0 Your top online marketing courses and training solutions of the year https://www.smartinsights.com/digital-marketing-strategy/marketing-online-training-courses-templates/ Mon, 21 Dec 2020 16:11:29 +0000 https://www.smartinsights.com/?p=158254 With the launch of our brand new Learning Paths - offering practical, strategic marketing courses online - discover which marketing training solutions have been the most popular Deciding on a marketing course to optimize your strategy in 2021 is tough. …..

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]]> 10 reasons you still need a digital team https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/10-reasons-you-need-digital-team/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/10-reasons-you-need-digital-team/#respond Mon, 04 May 2020 14:50:05 +0000 https://www.smartinsights.com/?p=134280 Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which …..

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]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/10-reasons-you-need-digital-team/feed/ 0 Future essential skills for data and marketing teams https://www.smartinsights.com/managing-digital-marketing/personal-career-development/what-skills-essential-data-marketing-teams/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/what-skills-essential-data-marketing-teams/#respond Thu, 30 Apr 2020 14:45:00 +0000 https://www.smartinsights.com/?p=141624 Andy Dorling, General Manager of the DMA’s Institute of Data & Marketing discusses some of the key skills that marketers and business leaders identified as being important to marketing teams and business success in the future. The future of intelligent …..

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