Digital marketing definitions - Smart Insights https://www.smartinsights.com/tag/digital-marketing-definitions/ Digital Marketing > The Marketing Strategy Blog Tue, 25 Jul 2023 08:02:20 +0000 en-US hourly 1 The difference between paid, owned and earned media https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/ https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comments Tue, 25 Jul 2023 08:10:24 +0000 http://www.smartinsights.com/?p=5973 With the ever-rising importance of social media and online PR, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and engage their customers Investment in media is frequently grouped into …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/feed/ 23 What is digital marketing? Using RACE to structure your digital plans https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/#respond Wed, 28 Jun 2023 07:10:00 +0000 http://www.smartinsights.com/?p=60037 Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by focusing on the 18 most important digital marketing techniques Simply put, our definition of digital marketing, or online marketing, is: "Achieving marketing …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/feed/ 0 Definitions of Digital marketing vs Internet marketing vs Online marketing https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/definitions-of-emarketing-vs-internet-vs-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/definitions-of-emarketing-vs-internet-vs-digital-marketing/#comments Sun, 18 Dec 2022 09:45:47 +0000 http://www.smartinsights.com/?p=21720 What is the difference and does it matter?! Before Digital marketing became the de-facto term, I've been asked this question a lot across the years... does the difference in scope between these terms matter? So, as we enter 2023, I …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/definitions-of-emarketing-vs-internet-vs-digital-marketing/feed/ 18 How to define SMART marketing objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/#comments Tue, 29 Nov 2022 15:45:29 +0000 http://www.smartinsights.com/?p=31878 From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/feed/ 30 A simple introduction to digital media – spot the difference!? https://www.smartinsights.com/traffic-building-strategy/media-selection/an-introduction-to-digital-media-infographic/ https://www.smartinsights.com/traffic-building-strategy/media-selection/an-introduction-to-digital-media-infographic/#comments Tue, 07 Apr 2020 13:20:00 +0000 http://www.smartinsights.com/?p=22860 This tube map is a great way to summarise online marketing options to non-digital specialists or to check your digital media knowledge for skills gaps You will know from our digital media infographics and success maps that we're big fans of …..

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