Comments on: Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ Digital Marketing > The Marketing Strategy Blog Thu, 07 Sep 2023 09:28:57 +0000 hourly 1 By: 6 essential marketing trends for 2020 | Smart Insights – cpaaffiliate https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comment-69317 Thu, 20 Aug 2020 09:01:18 +0000 http://www.smartinsights.com/?p=2728#comment-69317 […] marketing was highlighted as a key innovation in the latest Gartner hype cycle alongside Artificial Intelligence, which often fuels it.  You can see that of the technologies on […]

]]> By: What are the trends that are revolutionizing the Marketing Sphere? – Corner Office Sage https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comment-68653 Tue, 23 Jun 2020 13:35:01 +0000 http://www.smartinsights.com/?p=2728#comment-68653 […] marketing was highlighted as a key innovation in the latest Gartner hype cycle alongside Artificial Intelligence, which often fuels it.  You can see that of the technologies on […]

]]> By: The Top 3 Marketing Automation Strategies and Trends - SharpSpring https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comment-68606 Thu, 18 Jun 2020 15:52:42 +0000 http://www.smartinsights.com/?p=2728#comment-68606 […] those same lines, interactive voice response (IVR) allows “chatting” with your customers via voice using artificial intelligence technology. Being able to answer your customers’ questions using […]

]]> By: Artificial Intelligence Marketing | AI For Marketing Teams & Businesses https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comment-68588 Wed, 17 Jun 2020 17:39:52 +0000 http://www.smartinsights.com/?p=2728#comment-68588 […] – AI-Infused marketing across the customer lifecycle.SmartInsights – Technology for innovation in marketing.Salesforce – AI for marketers.Forbes – Extreme […]

]]> By: What’s new? What’s next? 6 essential marketing trends for 2020 - DMN Creative https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comment-68390 Fri, 29 May 2020 06:55:50 +0000 http://www.smartinsights.com/?p=2728#comment-68390 […] marketing was highlighted as a key innovation in the latest Gartner hype cycle alongside Artificial Intelligence, which often fuels it.  You can see that of the […]

]]> By: ofis koltukları https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comment-48056 Sun, 27 Dec 2015 13:21:44 +0000 http://www.smartinsights.com/?p=2728#comment-48056 Thanks Dave. Good information post.

]]> By: Dave Chaffey https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comment-17814 Mon, 23 Dec 2013 17:53:00 +0000 http://www.smartinsights.com/?p=2728#comment-17814 In reply to Jon Clements.

Hello Jon – thank you for sharing the Slideshare! Now had a moment to update the post with this.

Interesting comment about Real-Time marketing – it’s quite a high-level term – so not sure how useful it is – can include everything from media – RTB to social media response to optimisation/personalisation of creative on site – and none of those are new as are some other areas you and I have called out – I think Gartner is strongest on the technology hype cycle tbh.

Thanks again and all the best for 2014!

]]> By: Jon Clements https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comment-17470 Fri, 06 Dec 2013 14:13:00 +0000 http://www.smartinsights.com/?p=2728#comment-17470 Dave

I imagine you’ve seen Gartner’s updated version of the digital marketing hype cycle but, if not, here it is: http://slidesha.re/18o0WTY

What struck me was the hype cycle time for real-time marketing which, with a 10-year hype cycle, seemed to one element of digital marketing crying out for faster levels of innovation. Can companies really wait that long for it to reach the “plateau of productivity”?

I covered more of the content creation/curation/cultivation elements cited by Gartner’s latest research here: http://bit.ly/18o1IQQ

However, I’m surprised if companies haven’t already seen the value of digital content marketing – in other words, they ought to be believing the hype!

]]> By: Dave Chaffey https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comment-923 Tue, 21 Dec 2010 19:25:50 +0000 http://www.smartinsights.com/?p=2728#comment-923 Hello Dara, interesting!

I like your stressing the “contagion” aspect to help uptake – it has really helped adoption of iPhones and iPads – showing off apps to friends and family.

Takeaway: product/service innovators need to think how to build in this contagion/viral spread into their products where possible.

Dave

]]> By: Dara Bell https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comment-922 Tue, 21 Dec 2010 19:05:15 +0000 http://www.smartinsights.com/?p=2728#comment-922 Hi Dave,

You can see the hype cycle at work with Wind Energy, Iphones and technology. I think the actual spread of a technology increases awareness and demand for it. For example you see turbines working on Shetland and you think perhaps they would work for you on the mainland.

There might be pain threshold overcome by the fact you have seen the tech in action. Maybe visiting Japan might tell you technology does not erode society but adds to it. Last your children have an Iphone so you get offay and used to tech and decide to abandon CDs.

The contagion aspect is important.

Thanks

Dara

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