Rhian Harris, Author at Smart Insights

Developing a strong digital brand identity based on research

Rhian Harris — Thu, 31 Aug 2023 14:00:18 +0000

How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand …..

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Direct-to-consumer: E-commerce marketing techniques for D2C brands

Rhian Harris — Wed, 16 Aug 2023 15:00:58 +0000

How do direct-to-consumer businesses establish themselves in a competitive market? We look at how D2C businesses leverage owned data to reach and engage directly with consumers In recent years, brands have realized the merits of owned and self-operated direct-to-consumer (D2C …..

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How to write an e-commerce marketing plan

Rhian Harris — Mon, 05 Jun 2023 08:00:15 +0000

Thinking about your e-commerce marketing plan for 2024? Use the RACE Framework to create a focused and well-structured digital marketing strategy In today’s e-commerce business landscape, there is no room for a lack of planning. All e-commerce businesses should plan …..

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Branding definition for modern business models

Rhian Harris — Tue, 16 Nov 2021 15:00:48 +0000

How has the definition of branding evolved to reflect the modern business context? If you type ‘what is branding’ into a search engine, you’ll be presented with two choices: “making a mark with a branding iron” Or, “creating a distinctive …..

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Strategic e-commerce marketing techniques to add value to your business

Rhian Harris — Tue, 21 Sep 2021 14:00:12 +0000

How has digital acceleration impacted e-commerce marketing? How will businesses continue to take advantage of new opportunities to personalize the digital experience? In the space of a few months, the COVID-19 pandemic brought about decades of change for digital business …..

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Is the future of Facebook advertising dead?

Rhian Harris — Thu, 10 May 2018 10:47:58 +0000

It’s well reported that 2017 was Facebook’s hardest year to date so far Concerns about inappropriate content, fake news, and privacy scandals with third parties have marred the Facebook name. So much so in fact, that it has lost almost $100 …..

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Is your Facebook feed engaging your users?

Rhian Harris — Thu, 03 May 2018 10:00:16 +0000

Back at the start of the year, we told you that Mark Zuckerberg had boldly announced a significant change to our Facebook newsfeeds An updated algorithm would see posts prioritized by family and friends over public branded content. I said …..

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Reaching your audience through pinterest

Rhian Harris — Mon, 20 Nov 2017 11:00:45 +0000

Pinterest is a platform for sharing visual content. So, to expand awareness and reach of your brand, the quality of your visual content is the key to success on Pinterest. Pinterest is for creative marketers! By making sure your content …..

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Is your social media campaign a disaster waiting to happen?

Rhian Harris — Fri, 03 Feb 2017 09:00:00 +0000

Live streaming offers great opportunities, but without planning, you could be flirting with disaster. You wouldn't be alone if you hadn't winced once or twice because of a social media blunder you'd seen unfolding or read about in the press. …..

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Do you know which is the fastest growing social network?

Rhian Harris — Thu, 03 Apr 2014 11:48:57 +0000

Building the business case for more investment in Instagram marketing Instagram recently announced that it now has 200 million monthly active users who between them, are sharing 60 million photos every day generating a mind-boggling 1.6 billion Likes. That's over 20 …..

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