Digital transformation strategy - Smart Insights https://www.smartinsights.com/archive/manage-digital-transformation/digital-transformation-strategy/ Digital Marketing > The Marketing Strategy Blog Tue, 18 Jul 2023 12:51:48 +0000 en-US hourly 1 What is your digital marketing maturity? https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-maturity/ Fri, 30 Jun 2023 13:05:43 +0000 https://www.smartinsights.com/?p=161830 Use our digital marketing maturity models to assess new opportunities for upskilling and digital transformation Ever since I’ve been involved in working with businesses to improve their digital marketing, I’ve seen huge variations in digital capabilities. That's why at Smart …..

The post What is your digital marketing maturity? appeared first on Smart Insights.

]]> What is a Digital strategy and how should it be structured? https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/what-is-a-digital-strategy-and-how-should-it-be-structured/ Wed, 08 Feb 2023 14:28:47 +0000 https://www.smartinsights.com/?p=165265 An introduction and examples of using a planned approach to business digitalization with examples In this article, you will learn what should be included in a digital strategy for a business and how to set goals and structure it. We …..

The post What is a Digital strategy and how should it be structured? appeared first on Smart Insights.

]]> Identifying challenges and opportunities in your financial services digital strategy https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/key-trends-will-shape-financial-services-marketing-2017/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/key-trends-will-shape-financial-services-marketing-2017/#respond Wed, 28 Jul 2021 15:00:00 +0000 http://www.smartinsights.com/?p=81952 Tap into your customers' evolving relationships with technology and the financial services industry and seize new opportunities to strengthen your financial services digital strategy Globally, the financial sector is facing significant challenges as new online services are created and improved. …..

The post Identifying challenges and opportunities in your financial services digital strategy appeared first on Smart Insights.

]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/key-trends-will-shape-financial-services-marketing-2017/feed/ 0 Creating a Digital Transformation plan https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-transformation-plan/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-transformation-plan/#respond Fri, 04 Jun 2021 15:05:21 +0000 http://www.smartinsights.com/?p=38859 Three essential steps to kickstart Digital Transformation Digital Transformation is a focus for many organizations right now and as you can see from the Google Trends search volumes, it's increasing in popularity recently. As with any change within an organization, …..

The post Creating a Digital Transformation plan appeared first on Smart Insights.

]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-transformation-plan/feed/ 0 Digital Marketing Models: The Technology Acceptance Model https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-marketing-models-technology-acceptance-model/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-marketing-models-technology-acceptance-model/#respond Fri, 13 Nov 2020 17:30:00 +0000 http://www.smartinsights.com/?p=72611 A strategic digital marketing model of technology acceptance for those looking to bring about digital transformation The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred …..

The post Digital Marketing Models: The Technology Acceptance Model appeared first on Smart Insights.

]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-marketing-models-technology-acceptance-model/feed/ 0 How to structure an effective digital transformation plan https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/structure-effective-digital-transformation-plan/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/structure-effective-digital-transformation-plan/#respond Tue, 29 Sep 2020 14:00:44 +0000 http://www.smartinsights.com/?p=98739 What are the essential parts of a digital transformation plan? A digital transformation plan is a strategic, long-term plan focusing on integrated digital media channels, implementation of new technologies, and smart, digital ways of working. The purpose of a digital …..

The post How to structure an effective digital transformation plan appeared first on Smart Insights.

]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/structure-effective-digital-transformation-plan/feed/ 0 How many businesses have a Digital Transformation programme in place? https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-transformation-planning/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-transformation-planning/#respond Tue, 19 May 2020 15:20:00 +0000 http://www.smartinsights.com/?p=43983 Chart of the Day: How popular are Digital Transformation programmes? Our Managing Digital Marketing research (a free download) reveals many challenges for how digital marketing is run by companies today. Problems included a lack of focus on integrated strategy, testing …..

The post How many businesses have a Digital Transformation programme in place? appeared first on Smart Insights.

]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-transformation-planning/feed/ 0 Media and entertainment industry struggles and TikTok’s misinformation ban – News roundup https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/news-roundup-10-january-2020/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/news-roundup-10-january-2020/#respond Fri, 10 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=148473 Media and entertainment business need to reinvent business models, TikTok's ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights With most people only getting back to work after the New Year break this week, marketing news …..

The post Media and entertainment industry struggles and TikTok’s misinformation ban – News roundup appeared first on Smart Insights.

]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/news-roundup-10-january-2020/feed/ 0 60% of B2B marketers lack funding for digital transformation https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/60-of-b2b-marketers-lack-funding-for-digital-transformation/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/60-of-b2b-marketers-lack-funding-for-digital-transformation/#respond Tue, 29 Oct 2019 09:00:00 +0000 https://www.smartinsights.com/?p=146032 Aspiration for better digital experiences is never the problem but buy-in and execution can be. Aspiration for better digital experiences is never the problem but buy-in and execution can be. Faced with rising digital expectations, B2B marketers and their IT …..

The post 60% of B2B marketers lack funding for digital transformation appeared first on Smart Insights.

]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/60-of-b2b-marketers-lack-funding-for-digital-transformation/feed/ 0 Understanding Digital Transformation https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/understanding-digital-transformation/ https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/understanding-digital-transformation/#respond Thu, 15 Aug 2019 14:30:26 +0000 http://www.smartinsights.com/?p=38621 An introduction to the what, why and how of digital transformation covering examples and 5 key challenges to overcome We’re working in an era where the development of technology exceeds companies' capabilities to manage the challenges created by the technology. …..

The post Understanding Digital Transformation appeared first on Smart Insights.

]]> https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/understanding-digital-transformation/feed/ 0