The Smart Insights RACE Growth System

Build an agile, strategic approach to integrating your digital marketing activities

How effective is your digital marketing? We created RACE to help marketers like you rapidly review their opportunities for digital marketing, create strategies and develop action plans.

RACE is composed of five essential stages that break down into 25 activities, which must be optimized for successfully managing always-on integrated marketing across the customer lifecycle.

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1. Learn the RACE Digital Marketing Planning Framework

Create, manage and optimize an always-on multichannel plan.

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Our comprehensive Learning Path, fully integrated with actionable, practical templates, will walk you through how to create your marketing plan using the best practice library of processes you can apply to your marketing as you go.


2. Audit your current effectiveness of digital activities

Review your use of digital activities and business capabilities to identify opportunities.

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The RACE digital marketing planning template helps you create and structure your strategy or digital transformation plan to reach, convert and engage customers.


3. Create and integrate RACE into your marketing strategy

Create forecasts and develop a roadmap of priorities/strategic initiatives.

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Review your current customer touchpoints, offline and online, to make improvements to gain better cut-through. Start applying changes by using our best practice library, included in membership.


4. Monitor your data and results with the RACE reporting

Manage digital progress and improvements by reviewing important business KPIs.

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Use the RACE reporting dashboard to track and review the current effectiveness of your digital marketing, with year-on-year and month-on-month comparisons to create a 90-day planning strategy.


Get started with your Smart Insights membership

Join now and start improving your marketing results, today.

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Starter Membership

  • Use the RACE Growth System to create a winning strategy
  • Save time and money by implementing proven best practice
  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Professional Membership

  • Everything in Starter, plus..
  • Advanced best practice for business growth
  • Upskill and develop your marketing team
  • Regular Masterclass webinars from the experts
  • Get dedicated support on your journey
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Get started with Free Membership


*Limited resources available

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