Create a marketing plan - Smart Insights https://www.smartinsights.com/archive/marketing-planning/create-a-marketing-plan/ Digital Marketing > The Marketing Strategy Blog Wed, 08 Nov 2023 11:51:11 +0000 en-US hourly 1 Free 3-page marketing plan template for a small business https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/free-sme-smb-marketing-plan-template/ Wed, 08 Nov 2023 11:48:04 +0000 https://www.smartinsights.com/?p=167437 Use our simple, 15 section download to quickly create a marketing plan for your business Many marketing plan templates you will find online were created long ago for larger businesses and aren’t so relevant to small and startup business competing …..

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]]> How to create a marketing plan https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/#comments Mon, 06 Nov 2023 11:40:32 +0000 http://www.smartinsights.com/?p=21374 A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed...

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/feed/ 5 How to structure an effective marketing plan in 15 sections https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/structure-effective-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/structure-effective-marketing-plan/#respond Wed, 18 Oct 2023 11:15:00 +0000 http://www.smartinsights.com/?p=98350 Using the RACE OSA process to structure a marketing plan A marketing plan is an essential tool to compete and grow your business since it gives focus to your marketing activities by setting realistic, achievable priorities within your budget. It …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/structure-effective-marketing-plan/feed/ 0 How do you choose the best marketing plan for your business? https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/many-different-types-marketing-plans-business-need/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/many-different-types-marketing-plans-business-need/#respond Fri, 14 Jul 2023 15:30:35 +0000 http://www.smartinsights.com/?p=95521 Discover our top 7 recommended different types of marketing plan options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/many-different-types-marketing-plans-business-need/feed/ 0 The Ansoff Model https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/#comments Thu, 12 Aug 2021 14:00:00 +0000 http://www.smartinsights.com/?p=30920 The Ansoff Model is a matrix that helps marketing leaders identify business growth opportunities for their marketing strategies in a challenging market What is the Ansoff Model? Also referred to as the Ansoff matrix, due to its grid format, the …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/feed/ 12 The Multichannel Marketing Plan Growth Wheel [Infographic] https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/multichannel-marketing-plan-growth-wheel-infographic/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/multichannel-marketing-plan-growth-wheel-infographic/#comments Tue, 28 Jul 2020 09:00:12 +0000 http://www.smartinsights.com/?p=43589 A process for creating a multichannel marketing plan combining the SOSTAC® and RACE frameworks Amidst the highs and lows of 2020 in multichannel marketing, one thing that remains constant for managers is strategic planning and frameworks for growth. At this …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/multichannel-marketing-plan-growth-wheel-infographic/feed/ 4 How to create a B2B digital marketing plan https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/why-you-need-a-digital-marketing-plan-for-b2b/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/why-you-need-a-digital-marketing-plan-for-b2b/#respond Thu, 14 Mar 2019 16:00:36 +0000 https://www.smartinsights.com/?p=120406 How to apply our RACE Planning Framework and SOSTAC® to a B2B digital marketing plan We pride ourselves in giving you content that you can apply directly to your company – whether you’re a burgeoning start-up trying to make your …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/why-you-need-a-digital-marketing-plan-for-b2b/feed/ 0 The 11 step startup launch marketing plan https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/10-nov-start-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/10-nov-start-marketing-plan/#comments Sat, 05 Nov 2016 15:00:00 +0000 http://www.smartinsights.com/?p=41561 The 11 step launch marketing plan The success of a startup will often depend on its approach to marketing. Unfortunately the vast majority of startup founders have little to no experience or marketing or managing a marketing budget. How do …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/10-nov-start-marketing-plan/feed/ 8 Creating a watertight marketing plan https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/create-watertight-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/create-watertight-marketing-plan/#comments Wed, 21 May 2014 10:49:24 +0000 http://www.smartinsights.com/?p=37272 Book review: Watertight Marketing - Delivering long-term sales results by Bryony Thomas We know from our research published showing how businesses manage digital marketing, that many businesses don’t have a defined marketing strategy. In fact, more than half of businesses we surveyed (56%) …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/create-watertight-marketing-plan/feed/ 4 How to increase profit by identifying your marketing profit leaks https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/increase-profit-identifying-marketing-profit-leaks/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/increase-profit-identifying-marketing-profit-leaks/#comments Wed, 12 Feb 2014 07:45:30 +0000 http://www.smartinsights.com/?p=34362 A checklist of the 13 most common touchpoint leaks Over nearly two decades in marketing, and across well over 200 businesses – from as large as Microsoft and as micro as the back bedroom – I have yet to find …..

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