Social media analytics - Smart Insights

Your short guide to measuring social media ROI

Lilach Bullock — Mon, 16 Aug 2021 14:00:57 +0000

How do you know whether social media is working for you? How do you translate comments and likes into ROI Social media marketing has become the norm for businesses across industries and niches. It’s often hailed as one of the …..

The post Your short guide to measuring social media ROI appeared first on Smart Insights.

7 social media analytics tools every marketer should try

Expert commentator — Thu, 05 Mar 2020 11:00:00 +0000

To know whether your social media marketing efforts are paying off, you need to analyze your current performance The idea behind social media analytics, while being quite new, rests on an age-old principle — you need to understand where you …..

The post 7 social media analytics tools every marketer should try appeared first on Smart Insights.

Navigating the complex web of social media listening and engagement tools

Dave Chaffey — Thu, 06 Dec 2018 09:00:59 +0000

The updated report elaborates the why, what and how of selecting social media listening and engagement platforms Social media has been evolving rapidly and presenting a wide range of new challenges and opportunities for businesses to capture the attention of …..

The post Navigating the complex web of social media listening and engagement tools appeared first on Smart Insights.

4 ways to do effective social media reporting

James Gurd — Tue, 09 Oct 2018 08:00:14 +0000

Social media strategy and planning essentials - Recommended dashboards and tools for creating social media marketing reports for different reporting periods This is part 8 of my Smart Insights 12 part social media series. In the last part we looked at …..

The post 4 ways to do effective social media reporting appeared first on Smart Insights.

Dark Social: your new largest traffic source

Expert commentator — Tue, 14 Aug 2018 08:00:30 +0000

In new research by GetSocial, we look at new methods of sharing, the rise of Dark Social as a traffic source, the decay of the Facebook Feed and a surprising comparison of both (spoiler: dark social wins) There are now …..

The post Dark Social: your new largest traffic source appeared first on Smart Insights.

Millennials don’t like Snapchat since it’s redesign

Robert Jones — Tue, 22 May 2018 15:00:11 +0000

Chart of the day: After Snapchats controversial redesign last year, satisfaction with the app has plummeted YouGov data suggests the app has erased two years of work in just a few months, as Snapchat's impression score and satisfaction score has …..

The post Millennials don’t like Snapchat since it’s redesign appeared first on Smart Insights.

Snapchat introduces a new Insights and Analytics tool

Somya Mehta — Thu, 15 Mar 2018 15:00:47 +0000

ICYMI: Now that Snapchat has a new Insights feature, will it help calm down the miffed Snapchat Influencers? With it’s recent layout change, Snapchat has been on the receiving end of some major flack from its users. There now seems …..

The post Snapchat introduces a new Insights and Analytics tool appeared first on Smart Insights.

How to measure social media impact

Expert commentator — Fri, 03 Nov 2017 09:00:43 +0000

6 key metrics to measure your social media impact and social media ROI Social media is one of those tricky topics that marketing departments know is effective for business growth, but getting this across to other departments – and specifically …..

The post How to measure social media impact appeared first on Smart Insights.

Social Media Marketing – Linking Insight and ROI

Mon, 09 Oct 2017 10:00:00 +0000

Frameworks for measuring social media effectiveness I am fortunate in that I get to spend a lot of time with clients on a daily basis and my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings …..

The post Social Media Marketing – Linking Insight and ROI appeared first on Smart Insights.

10 ways of making social media analytics work for you

Expert commentator — Fri, 01 Sep 2017 08:00:00 +0000

How to leverage the power of social media analytics to expand your audience These days, if you are looking to expand your audience, you should definitely try your luck on social media, simply because everyone is there. However, the problem …..

The post 10 ways of making social media analytics work for you appeared first on Smart Insights.