Social Media Essentials - Smart Insights

How to create and structure a social media campaign plan, step-by-step

Lilach Bullock — Thu, 19 Oct 2023 08:00:00 +0000

To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your social campaigns If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that …..

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Understanding the role of organic vs paid social media strategy

James Gurd — Wed, 20 Apr 2022 14:20:41 +0000

Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance …..

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7 social media analytics tools every marketer should try

Expert commentator — Thu, 05 Mar 2020 11:00:00 +0000

To know whether your social media marketing efforts are paying off, you need to analyze your current performance The idea behind social media analytics, while being quite new, rests on an age-old principle — you need to understand where you …..

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Social media marketing trends 2020

Robert Allen — Wed, 08 Jan 2020 09:00:00 +0000

Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Social media has …..

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7 B2B social listening tools to try

Expert commentator — Mon, 04 Nov 2019 11:12:06 +0000

Managing your own social media accounts is one thing, but you need to pay attention to the social media presence of others as well Social media marketing is sometimes overlooked by B2B companies. However, even when you’re targeting huge companies …..

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How to use UTM tracking links on social media to boost your results

Lilach Bullock — Mon, 04 Nov 2019 09:15:20 +0000

Social media competition is fierce and your budget is limited – so you need to make the most of your time and resources in order to make sure your efforts are actually paying off When it comes to social media marketing, …..

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How to find and create amazing social media graphics

Lilach Bullock — Mon, 28 Oct 2019 11:00:09 +0000

Social media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality If you’ve spent even a few …..

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How social listening can raise your sales

Expert commentator — Wed, 05 Dec 2018 15:00:09 +0000

Social listening can help improve your sales by boosting the awareness, interest, engagement and action stages The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how …..

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Social media marketing trends 2019

Somya Mehta — Wed, 28 Nov 2018 15:00:21 +0000

Key social media trends for 2019 that every marketer needs to keep an eye out for and include in their digital marketing strategy, based on predictions from leading industry experts Social media is ever-changing. Be it new platforms, different consumption …..

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Facebook Messenger Bots, YouTube Updates and Find Wifi Goes Global

Jessica Wade — Fri, 07 Jul 2017 14:00:24 +0000

Everything you need to know about what has happened in social media marketing this week Spotlight story: Twitter is becoming a tv channel Video continues to take over social media as the preferred mode of content. And live streaming has grown …..

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