Social media marketing - Smart Insights

How to create and structure a social media campaign plan, step-by-step

Lilach Bullock — Thu, 19 Oct 2023 08:00:00 +0000

To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your social campaigns If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that …..

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First Look – Using Threads for Marketing

Dave Chaffey — Thu, 06 Jul 2023 07:04:18 +0000

What do marketers need to know and do? Exciting times for marketers who enjoy following how digital platforms evolve... It feels like 2008, as I said in my first post on Threads... Since I'll be talking about it, amongst other …..

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Global social media statistics research summary 2023

Dave Chaffey — Wed, 07 Jun 2023 08:00:13 +0000

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..

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Understanding the role of organic vs paid social media strategy

James Gurd — Wed, 20 Apr 2022 14:20:41 +0000

Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance …..

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Digital Marketing Models: The Honeycomb model

Annmarie Hanlon — Thu, 03 Mar 2022 16:00:00 +0000

Use the honeycomb model to help inform your social media strategy Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why …..

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Your short guide to measuring social media ROI

Lilach Bullock — Mon, 16 Aug 2021 14:00:57 +0000

How do you know whether social media is working for you? How do you translate comments and likes into ROI Social media marketing has become the norm for businesses across industries and niches. It’s often hailed as one of the …..

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TALKING: A strategic social media management framework

Jill Quick — Wed, 23 Jun 2021 14:00:00 +0000

Frameworks for managing social media marketing When I first read Groundswell by Forrester, I really liked their social media management acronym POST. It gave you a simple framework to digest their approach to social, don’t just jump to the technology, …..

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Social media trends 2021: What’s working and what isn’t this year?

Gabrielle Wright — Thu, 20 May 2021 15:00:33 +0000

We predicted social media would continue to grow in 2021, and it did. Back in January, we collated your top 6 social media marketing (SMM) trends to reach and convert more customers, but how's it going so far? Social media …..

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Tech marketing strategy and planning for IT and high tech leaders

Gabrielle Wright — Fri, 16 Apr 2021 14:30:00 +0000

Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We've got the marketing tools and training you need. Looking to strengthen your technology company's marketing strategy? As …..

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How marketers are using Clubhouse to reach and delight future and existing customers

Expert commentator — Mon, 08 Mar 2021 14:00:08 +0000

The Silicon Valley Unicorn. When a platform that isn’t even out of beta has a valuation of a Billion dollars, as marketers we need to take note right? Absolutely In May 2020 shortly after the world was thrown into disarray …..

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