AB Testing - Smart Insights https://www.smartinsights.com/tag/ab-testing/ Digital Marketing > The Marketing Strategy Blog Thu, 02 Nov 2023 15:44:57 +0000 en-US hourly 1 Navigating the shift: Evaluating 11 Google Optimize A/B testing alternatives https://www.smartinsights.com/conversion-optimisation/ab-multivariate-testing/navigating-the-shift-evaluating-11-google-optimize-a-b-testing-alternatives/ Wed, 18 Oct 2023 08:00:40 +0000 https://www.smartinsights.com/?p=167134 A Roadmap for Your Google Optimize Alternatives Assessment As Google’s long-standing A/B testing tool recently rode off into the sunset (9/30/23), the online marketing world is buzzing with activity as a multitude of marketers seek the Google Optimize alternative that’s …..

The post Navigating the shift: Evaluating 11 Google Optimize A/B testing alternatives appeared first on Smart Insights.

]]> Landing page examples and 12 tips: The Perfect Landing Page https://www.smartinsights.com/lead-generation/lead-generation-strategy/perfect-landing-page/ https://www.smartinsights.com/lead-generation/lead-generation-strategy/perfect-landing-page/#comments Fri, 16 Jul 2021 15:00:22 +0000 http://www.smartinsights.com/?p=3697 Custom landing page examples and best practice advice. Always use your data to inform your digital marketing strategy Discussion of web design in companies who don't know the power of a strong landing page still often focuses on the homepage. …..

The post Landing page examples and 12 tips: The Perfect Landing Page appeared first on Smart Insights.

]]> https://www.smartinsights.com/lead-generation/lead-generation-strategy/perfect-landing-page/feed/ 99 CRO Case Study: How we increased our lead conversion quality with research and copywriting changes https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/conversion-rate-optimization-case-study/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/conversion-rate-optimization-case-study/#respond Tue, 12 Nov 2019 11:45:02 +0000 https://www.smartinsights.com/?p=139873 Learn how we updated and improved our key membership pages to increase conversion and improve the quality of leads with simple customer-centric copy changes To stay ahead of the competition, you need to keep monitoring and reviewing your key sales …..

The post CRO Case Study: How we increased our lead conversion quality with research and copywriting changes appeared first on Smart Insights.

]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/conversion-rate-optimization-case-study/feed/ 0 Do you CRO? https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/do-you-cro/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/do-you-cro/#respond Mon, 21 Aug 2017 15:29:38 +0000 http://www.smartinsights.com/?p=94549 Chart of the Day: Which optimisation techniques are marketers using to create better experiences I was doing a customer onboarding training session with one of our Business members last week and when I was talking to the digital marketing manager …..

The post Do you CRO? appeared first on Smart Insights.

]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/do-you-cro/feed/ 0