Customer experience management - Smart Insights https://www.smartinsights.com/tag/customer-experience-management-cxm/ Digital Marketing > The Marketing Strategy Blog Thu, 02 Nov 2023 15:44:57 +0000 en-US hourly 1 Navigating the shift: Evaluating 11 Google Optimize A/B testing alternatives https://www.smartinsights.com/conversion-optimisation/ab-multivariate-testing/navigating-the-shift-evaluating-11-google-optimize-a-b-testing-alternatives/ Wed, 18 Oct 2023 08:00:40 +0000 https://www.smartinsights.com/?p=167134 A Roadmap for Your Google Optimize Alternatives Assessment As Google’s long-standing A/B testing tool recently rode off into the sunset (9/30/23), the online marketing world is buzzing with activity as a multitude of marketers seek the Google Optimize alternative that’s …..

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]]> Cross-channel marketing and how to implement it https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/#respond Fri, 26 Nov 2021 09:00:00 +0000 https://www.smartinsights.com/?p=150324 9 pointers for strategic marketers to implement and benefit from cross-channel marketing What is cross-channel marketing? Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/feed/ 0 Which CX KPIs should marketers pay attention to? https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/#respond Thu, 26 Aug 2021 14:10:00 +0000 https://www.smartinsights.com/?p=133794 Metrics are your marketing strategy scorecard. Track the right UX and CX KPIs to truly understand your customers' experiences of your brand Metrics are the ‘scorecard’ of your marketing strategy. When these metrics, also known as key performance indicators (KPIs), …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/feed/ 0 How to market a manufacturing company: marketing strategies and tactics to grow your business now https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/#respond Fri, 23 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=55154 The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we've learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/feed/ 0 Healthcare marketing: Optimizing customer experience in a competitive digital environment https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/#respond Wed, 27 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=78747 Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/feed/ 0 Managing customer experience to survive the recession: 5 Digital Marketing Optimization tactics https://www.smartinsights.com/digital-marketing-strategy/managing-customer-experience-to-survive-the-recession-5-digital-marketing-optimization-tactics/ Mon, 07 Sep 2020 15:25:00 +0000 https://www.smartinsights.com/?p=156229 Digital Marketing Optimization is transforming recession marketing strategies. These 5 tactics for managing customer experience will set you apart from your competitors Surviving this recession is all about, you guessed it, your customers! As we have seen clearly in 2020, …..

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]]> Customer enquiries up 45% this week since Facebook Chat Plugin update https://www.smartinsights.com/user-experience/customer-enquiries-up-45-this-week-since-facebook-chat-plugin-update/ Thu, 06 Aug 2020 14:50:04 +0000 https://www.smartinsights.com/?p=155180 The latest user experience update for online chat increases engagement with your customers on their terms Many marketers already use this free Facebook Chat Plugin for chatting to customers on their website. But with major updates to the Plugin this …..

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]]> How to scale and automate your customer service https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/how-to-scale-and-automate-your-customer-support/ https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/how-to-scale-and-automate-your-customer-support/#respond Mon, 08 Jun 2020 15:15:00 +0000 https://www.smartinsights.com/?p=146776 Over 95% of consumers say customer service is the most important factor in their choice of a brand The customer service game is quickly changing. Customers tend to expect more from their interactions with brands and consequently, brands are forced …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/how-to-scale-and-automate-your-customer-support/feed/ 0 How brand management can be enhanced in the age of AI https://www.smartinsights.com/digital-marketing-strategy/how-brand-management-can-be-enhanced-in-the-age-of-ai/ https://www.smartinsights.com/digital-marketing-strategy/how-brand-management-can-be-enhanced-in-the-age-of-ai/#respond Tue, 31 Mar 2020 08:30:00 +0000 https://www.smartinsights.com/?p=150344 Artificial Intelligence (AI) has actively taken the world by storm. More and more businesses are now planning to leverage AI to develop brand management strategies as a fundamental part of their vision and mission Meanwhile, AI is slowly but steadily …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-brand-management-can-be-enhanced-in-the-age-of-ai/feed/ 0 Why consistent customer service matters and how to achieve it: Amazon and Comcast 2 case studies https://www.smartinsights.com/digital-marketing-strategy/why-consistent-customer-service-matters-and-how-to-achieve-it-2-case-studies/ https://www.smartinsights.com/digital-marketing-strategy/why-consistent-customer-service-matters-and-how-to-achieve-it-2-case-studies/#respond Mon, 23 Mar 2020 15:55:00 +0000 https://www.smartinsights.com/?p=150339 Good service once earns one happy customer. Consistently good service builds a satisfied, loyal customer base. Unfortunately, unless you’re a sole proprietor doing everything in your business, you can’t control how your customer service teams work at every moment. How …..

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