Testing - Smart Insights https://www.smartinsights.com/tag/testing/ Digital Marketing > The Marketing Strategy Blog Thu, 02 Nov 2023 15:44:57 +0000 en-US hourly 1 Navigating the shift: Evaluating 11 Google Optimize A/B testing alternatives https://www.smartinsights.com/conversion-optimisation/ab-multivariate-testing/navigating-the-shift-evaluating-11-google-optimize-a-b-testing-alternatives/ Wed, 18 Oct 2023 08:00:40 +0000 https://www.smartinsights.com/?p=167134 A Roadmap for Your Google Optimize Alternatives Assessment As Google’s long-standing A/B testing tool recently rode off into the sunset (9/30/23), the online marketing world is buzzing with activity as a multitude of marketers seek the Google Optimize alternative that’s …..

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]]> 8 steps to successful technical SEO testing within the development release cycle https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/8-steps-to-successful-technical-seo-testing-within-the-development-release-cycle/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/8-steps-to-successful-technical-seo-testing-within-the-development-release-cycle/#respond Thu, 06 Jun 2019 10:00:00 +0000 http://www.smartinsights.com/?p=60101 Integrating technical SEO within the development release cycle Being a great online marketer also means being an excellent communicator and project manager. And search engines’ increased focus on content, usability and engagement means it’s more important than ever to integrate …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/8-steps-to-successful-technical-seo-testing-within-the-development-release-cycle/feed/ 0 How we boosted our conversion rate by 157% https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/boosted-conversion-rate-157/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/boosted-conversion-rate-157/#comments Fri, 13 Jan 2017 08:15:00 +0000 http://www.smartinsights.com/?p=82829 An in-depth case study from our work with Conversion Rate Experts, including before and after images of winning A/B tests It's fair to say we talk a lot about how you can improve your digital marketing results here at SmartInsights. …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/boosted-conversion-rate-157/feed/ 2 6 Tips to improve conversion on your website forms https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/6-tips-improve-conversion-website-forms/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/6-tips-improve-conversion-website-forms/#respond Wed, 21 Dec 2016 09:00:00 +0000 http://www.smartinsights.com/?p=80910 How to boost CRO for non-ecommerce sites When you think of Conversion Rate Optimisation and AB testing, what comes to mind first is probably ecommerce websites, product pages, baskets and checkouts. But the scope of optimisation programs is much wider …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/6-tips-improve-conversion-website-forms/feed/ 0 18 questions to ask if you have started a conversion optimisation programme https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/18-questions-ask-started-conversion-optimisation-programme/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/18-questions-ask-started-conversion-optimisation-programme/#respond Wed, 21 Sep 2016 08:00:00 +0000 http://www.smartinsights.com/?p=77876 Get the right strategy in place before you start testing Starting and running a conversion programme is all about asking the right questions. The questions you want to ask of the tests themselves, but also the questions you need to …..

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