user experience - Smart Insights https://www.smartinsights.com/tag/user-experience-2/ Digital Marketing > The Marketing Strategy Blog Thu, 02 Nov 2023 15:44:57 +0000 en-US hourly 1 Navigating the shift: Evaluating 11 Google Optimize A/B testing alternatives https://www.smartinsights.com/conversion-optimisation/ab-multivariate-testing/navigating-the-shift-evaluating-11-google-optimize-a-b-testing-alternatives/ Wed, 18 Oct 2023 08:00:40 +0000 https://www.smartinsights.com/?p=167134 A Roadmap for Your Google Optimize Alternatives Assessment As Google’s long-standing A/B testing tool recently rode off into the sunset (9/30/23), the online marketing world is buzzing with activity as a multitude of marketers seek the Google Optimize alternative that’s …..

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]]> Plug revenue leaks with these 3 CX analysis techniques https://www.smartinsights.com/customer-relationship-management/cx-analysis-techniques/ https://www.smartinsights.com/customer-relationship-management/cx-analysis-techniques/#respond Tue, 14 Jun 2022 14:00:00 +0000 https://www.smartinsights.com/?p=135010 Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis …..

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]]> https://www.smartinsights.com/customer-relationship-management/cx-analysis-techniques/feed/ 0 Cross-channel marketing and how to implement it https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/#respond Fri, 26 Nov 2021 09:00:00 +0000 https://www.smartinsights.com/?p=150324 9 pointers for strategic marketers to implement and benefit from cross-channel marketing What is cross-channel marketing? Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/feed/ 0 How to market a manufacturing company: marketing strategies and tactics to grow your business now https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/#respond Fri, 23 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=55154 The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we've learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/feed/ 0 Chinese social media: 5 new features that are shaping social media marketing in China https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/ https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/#comments Fri, 19 Mar 2021 15:00:00 +0000 http://www.smartinsights.com/?p=59095 Chinese social media is way ahead of the rest of the world when it comes to integrating customer experience in the funnel The constant supply of new innovations in Chinese social media has not stopped in 2021. Many Chinese social …..

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]]> https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/feed/ 3 Healthcare marketing: Optimizing customer experience in a competitive digital environment https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/#respond Wed, 27 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=78747 Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/feed/ 0 4 Tips to help you improve your website’s user experience and conversions https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/4-tips-help-improve-websites-user-experience-conversions/ https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/4-tips-help-improve-websites-user-experience-conversions/#respond Mon, 27 Jan 2020 11:00:10 +0000 https://www.smartinsights.com/?p=130639 How do you make sure that your website’s user experience is on par with your visitors’ expectations? There is a very close relationship with a website’s user experience and the conversions you generate from it. Getting traffic to your website …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/4-tips-help-improve-websites-user-experience-conversions/feed/ 0 100 UX and SEO mistakes to avoid https://www.smartinsights.com/search-engine-optimisation-seo/100-ux-and-seo-mistakes-to-avoid/ https://www.smartinsights.com/search-engine-optimisation-seo/100-ux-and-seo-mistakes-to-avoid/#respond Tue, 01 Oct 2019 10:00:00 +0000 https://www.smartinsights.com/?p=144559 SEO and UX are both vital to ensuring your site ranks and converts. Despite this, many sites make big mistakes with both SEO and UX that can have negative effects A website can significantly boost a company’s popularity, bring new …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/100-ux-and-seo-mistakes-to-avoid/feed/ 0 Use these 5 cognitive processes to improve UX https://www.smartinsights.com/user-experience/website-design/use-these-5-cognitive-processes-to-improve-ux/ https://www.smartinsights.com/user-experience/website-design/use-these-5-cognitive-processes-to-improve-ux/#respond Thu, 26 Sep 2019 14:00:00 +0000 https://www.smartinsights.com/?p=144552 UX and site usability are two important Google ranking factors that help make content relevant. To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX). UX …..

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]]> https://www.smartinsights.com/user-experience/website-design/use-these-5-cognitive-processes-to-improve-ux/feed/ 0 5 ways to improve customer experience in 2019 https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/5-ways-to-improve-customer-experience-in-2019/ https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/5-ways-to-improve-customer-experience-in-2019/#respond Tue, 05 Mar 2019 11:00:00 +0000 https://www.smartinsights.com/?p=134146 People always prefer a brand that keeps them happy and satisfied, so improving your customer experience will be beneficial ‘Satisfaction’ and ‘happiness’ are the two critical factors that keep customers loyal to any brand and should be a be driving …..

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