Conversion optimisation strategy - Smart Insights

What is always-on marketing?

Dave Chaffey — Tue, 30 May 2023 13:40:34 +0000

Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..

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The importance of conversion goals and the stats that support them

Expert commentator — Wed, 05 Feb 2020 09:00:00 +0000

Conversions can be tricky things to keep on top of, and all businesses are different, so how will you know where to set the bar? Failing to prepare means you're preparing to fail. Even if things are going well, it’s …..

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CRO Case Study: How we increased our lead conversion quality with research and copywriting changes

Carolanne Mangles — Tue, 12 Nov 2019 11:45:02 +0000

Learn how we updated and improved our key membership pages to increase conversion and improve the quality of leads with simple customer-centric copy changes To stay ahead of the competition, you need to keep monitoring and reviewing your key sales …..

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Biggest WordPress mistakes that every webmaster should avoid

Expert commentator — Mon, 16 Sep 2019 14:00:00 +0000

While WordPress makes it easy to create a blog or website for everyone for free, it’s not always that easy and often webmasters end up making several mistakes WordPress is one of the most trusted platforms for creating a website. …..

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When adding pages to the customer journey can increase conversion rates [case study]

Content Partner — Thu, 13 Jun 2019 10:00:14 +0000

Discover how AWA digital defied "best practice" to drive up conversion rates for a global car rental company Discover Cars, a fast-growing car rental comparison and booking site, came to conversion rate optimization (CRO) agency AWA digital for help with …..

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Conversion rate optimization: Marketing’s most underused weapon

Expert commentator — Mon, 10 Jun 2019 10:00:46 +0000

CRO is an underrepresented specialty in today’s marketing industry and because of a general lack of understanding about the field of work, it often loses out I attend and speak at some of the best digital marketing conferences all over …..

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How building a social community can boost your conversion rate

Expert commentator — Mon, 11 Mar 2019 11:00:08 +0000

Social communities are the new conversion tools on the market Social media can be an extremely powerful tool that can affect your conversion rate significantly. Done right, you’ll be hitting your goal conversion rate in no time. However, there are …..

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10 things you can user test on your B2B website

Robert Jones — Thu, 04 Oct 2018 08:00:17 +0000

10 simple test ideas for your B2B website, to increase conversions and improve the user experience, through user testing User testing is the process of testing elements of a website to improve conversion, sales and revenues, as well as overall …..

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Book review: Making Websites Win by Dr Karl Blanks and Ben Jesson

Dave Chaffey — Wed, 19 Sep 2018 10:00:55 +0000

Apply the customer-centric methodology that has doubled the sales of many websites When we first launched Smart Insights nearly ten years ago, we chose a brand name that hinted at the power of using a data-driven approach for businesses to …..

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The 4 data metrics your marketing team needs to track for better conversions

Expert commentator — Mon, 30 Apr 2018 08:00:00 +0000

Converting leads into paying customers is the undying challenge for marketing teams and e-commerce companies year after year Every business wants to grow their revenue and reach, yet many still struggle to understand what the numbers actually mean and how …..

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