A PDF download on Analytics and the Google Website Optimiser
Value: [rating=4]
Our commentary: Published by Wiley and written by a team from Google, led by Alan Wrafter. These free Ebooks aren't full length, so don't expect it to be as good as a full guide. In particular Chapter 2 is too brief to be valuable, but Chapter 3 is a good intro to GWO. However there are no examples which we see in so many books and blogs including the Google Conversion Room blog, it's a shame they couldn't be included here.
It's great to have free introductory books, but for serious reference / how to works I still recommend these books on Google Analytics.
Marketing implications: This is the structure, you can see that the book covers a wide range of topics from…
Please complete this site optimisation research to help us improve our understanding of best practices for using AB and multivariate testing to improve site conversion rates.
Complete site optimisation survey
Through completing the survey myself, I'm sure that doing the survey and reading the summary report will change the way you approach marketing improvements to your site.
This research is by Conversion rate optimisation expert Craig Sullivan who has extensive experience of conversion optimisation through positions at a range of transactional e-commerce sites including John Lewis, Ocado, Lovefilm and most recently Belron.
As a thank you, Craig will share insights with everyone who helps or participates - You'll also be entered into a prize draw for an iPod Touch 16Gb or a £200 donation to your favourite charity.
Craig is also developing a "Holistic Site Health Check" which I have been reviewing and I'm looking forward to sharing that with you shortly.
Readers of this…
Many companies are now turning to Multivariate and AB Testing to meet their goals, typically increased conversion rates or revenue per visit.
Use of multivariate and AB testing is certainly going to increase with the Google Website Optimizer recently coming out of beta (see below). To find out more about best practice and future trends in these testing techniques I recently talked to Mark Simpson, Managing Director of Maxymiser, a UK-based supplier of advanced Multivariate testing tools.
So, straight to the interview with Mark, MD of Maxymiser. You can read more from Mark on approaches to structured testing and experiments on the Maxymiser blog.
This month there is also a great case study out of how Lovefilm uses structured testing to improve it's results .
Principles and differences between AB and multivariate…
